Men's

Luca Guadagnino Directs Ermenegildo Zegna's Latest Campaign Video

The new campaign, titled "All the World's a Stage," marks the final installment in the brand's Defining Moments campaign.
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If you've been needing some new Luca Guadagnino content in your life, you're in luck. The Italian director of Call Me By Your Name and Suspiria has lent his aesthetic skills to the fashion world, collaborating with Ermenegildo Zegna on the final installment of the brand's Defining Moments campaign. 

Guadagnino's evolution of the campaign is titled "All the World's a Stage" and stars Boyd Holbrook, André Holland, and William Chan. The camera follows the trio as they get ready, each for a different kind of occasion, and their names appear in text like in a movie trailer. In the end, each stands on a picturesque balcony and marvels at the scene. The video is only 30 seconds long, but communicates the versatility of the Zegna aesthetic, from a tailored tuxedo to casual streetwear.

Now that it has launched, the new video is sure to make a splash as viewers consider Guadagnino's vision for Zegna. It marks a theatrical end for the campaign series, which began two years ago by featuring Robert De Niro and McCaul Lombardi, leaving the world with something to applaud as they await whatever is next from both the director and the designer.

 

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