Raf Simons Returns to Neon Chinatown for Spring/Summer 2018 Campaign

See the images below.

It truly feels like Christmas when designers share images from their latest ad campaigns. The latest gift we've received? The imagery for Raf Simons's eponymous brand, shot by photographer Willy Vanderperre (who also captured the Kardashian-Jenner girls for CK Denim). 

Each image below draws upon references from the label's Spring/Summer 2018 show, where we saw heavy influences from New York City's Chinatown in the form of sun hats, paper lanterns, and umbrellas, paired with classic album artwork designed by Peter Saville (who collaborated with Manchester bands like New Order and Joy Division). 

Immerse yourself in all the dark technicolor dystopia, below. 




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