It was in honor of his new solo album, titled Echo.

Tuesday night, <a href="https://www.lofficielusa.com/tags/nyc">New York City</a> lit up&mdash;literally&mdash;as <a href="https://www.lofficielusa.com/fashion/bts-jin-gucci-global-ambassador" target="_blank" rel="noopener">BTS&rsquo; Jin</a> illuminated the <a href="https://www.lofficielusa.com/fashion-week/coach-fall-winter-2024-nyfw-show-runway-images" target="_blank" rel="noopener">Empire State Building</a> in honor of his second solo album, titled Echo. In true <a href="https://www.lofficielusa.com/fashion/k-pop-gender-fluid-fashion-impact" target="_blank" rel="noopener">K-pop</a> fashion, the moment was perfectly over-the-top.
The lighting ceremony, held in Midtown Manhattan, wasn&rsquo;t just a publicity stunt&mdash;it was a reflection of Echo's deeper meaning to Jin. Addressing fans and press alike, he shared, &ldquo;It&rsquo;s a great honor to be here with you today. Thank you so much for inviting me.&rdquo;
The Empire State Building shined in a palette of blue, pink, yellow, and white&mdash;each hue carefully selected to mirror the emotional wavelengths of the album. According to <a href="https://www.lofficielusa.com/tags/bts" target="_blank" rel="noopener">Jin</a>, blue symbolizes hope, pink represents love, yellow conveys joy, and white marks new beginnings. Together, each color was a fitting tribute to a project that captures the highs and lows of human connection.

Getty Images.

&ldquo;Each song, like an echo, conveys heartfelt messages reflecting love, friendship, and the journey we share together,&rdquo; he added. Despite the colors of the ceremony, he kept his outfit more lowkey, wearing a tailored black suit jacket, embroidered with red florals, and matching trousers.&nbsp;
Released on May 16, Echo plays like a sonic diary&mdash;raw, reflective, and resonant. And by lighting up one of the most iconic buildings in the world, Jin didn&rsquo;t just mark the release&mdash;he turned it into a shared experience for one of the most dedicated fan bases in the world.&nbsp;
It&rsquo;s not every day an artist gets to take over New York&rsquo;s skyline, but Jin from BTS' <a href="https://www.lofficielusa.com/tags/bts" target="_blank" rel="noopener">star power</a> made the city feel just a little more personal last night.

BTS' Jin Lights up the Empire State Building to Celebrate His New Album

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BTS' Jin Lights up the Empire State Building to Celebrate His New Album

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