It's no secret that celebrities like Rihanna, Kanye West, and Dr. Dre are among the most influential A-listers-turned-entrepreneurs. But have you wondered how much the celebrity-made brands—like Yeezy, Fenty, and Beats—make?
According to a recent report, West’s Yeezy, which makes £1,012,160,500, leads the top 10 celebrity-made fashion businesses. After the uniform-based fashion line is the Jessica Simpson Collection—which reportedly makes £778,585,000—and then FEИTY (the fashion house) at £301,779,546. Other top-profited brands include Fabletics, Savage x Fenty, The Row, Victoria Beckham, House of Harlow, Good American, and Bionic Yarn.
All in all, the top 10 highest-earning celebrities are Dr. Dre (of Beats Electronics), West, Simpson, Rihanna (twice for Fenty Beauty and fashion), Jessica Alba. Kate Hudson, Kylie Jenner, Rihanna again (showing up a third time for Savage x Fenty), and finally, Jay Z.
Digitaloft, a content marketing agency based in Europe, estimates that 28 percent of fashion businesses made by celebrities make $3,389,726,000. Meanwhile in entertainment and beauty, celebrities make $1,833,526,000 and $1,311,800,000 respectively. While the figures are estimates, they were taken from various studies from Forbes and Bloomberg, and primarily from Owler, an American business data and information platform.
All this to say: celebrities aren't just "celebrities" anymore. They've turned their likenesses into businesses. And while there's an overwhelming influence that these nramds brands, sometimes the name behind the brand is more powerful.