Shopping

According to Female Shoppers, Classics are 'In' and Trend Pieces are on Pause

Inaugurated via Instagram Stories, L'OFFICIEL's global shopping survey revealed many things, including that women today are favoring classic, investment accessories over of-the-moment items.
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Celine 16 bag in Black Satinated Calfskin photographed by Jennifer Livingston

For a century, L'OFFICIEL has predicted runway trends, heralded eras of restrained and extravagant fashion, and above all else, has recommended the chicest items to invest in each season. Approaching the next 100 years of the brand, we decided it was time to ask you to take the reins as fashion editors and select the most desirable of women's accessories making their way down the Fall/Winter 2020 runways. And you graciously obliged! Our Instagram Stories polls were flooded with responses—totalling more than 600,000 votes from women around the world. Of course, each country’s style devotees have their own distinct take on fall fashion, but through the intricate survey some definite global trends did emerge. 

With life largely at home in some way or another, it should come as no surprise that 76 percent of women are undeniably excited to shop in stores again. However perhaps more noticeable is how your shopping behaviors have changed. While Lyst's year-in-review cites that seasonal items like Bottega Veneta's Pouch Bag and Gucci's double "g" logo belt topped the list for most-desired last year, L'OFFICIEL's most recent findings show that 73 percent of consumers now would rather shop for perennial pieces—like Celine's Chain Bag 16 shown above—rather than buzzy trends

Just like Wall Street, female shoppers are currently putting their money in what they know and investing in ever-green accessories that will long stand the test of time—or a creative director re-shuffling. While these items are no doubt more pricey than their younger counterparts, their power stays in their endearing ability to age well with any wardrobe. Shall we call this new behavior a rational response to uncertainty in the world? Perhaps. Or maybe we're just afraid to buy into a trend that might be over before we can fully jump in. 

Stay tuned for more results. 

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celine
shopping-guide
insights
trends
consumer
shopping
instagram
survey

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