The viral 10-step Korean beauty routine has emerged as one of the most popular skincare trends in recent years. Wondering how to achieve the perfect beauty routine? Here are simple steps to follow daily to start on your K-beauty skincare journey.
Japanese beauty is all about minimalism and detail, using time-trusted ingedients and formulas that will leave your skin the softest it has ever been.
You've seen it in tea and honey, but ginseng is more than a drinkable treat—it's also a popular skincare ingredient in K-beauty.
While New York and European fashion hubs are often a great source of style inspiration, digital fashion influencers are proving that Korea is another prominent source for outfit ideas.