The verdict is in: these are the most viral beauty products of 2025.&nbsp;

Let&rsquo;s play beauty bingo. Did you splurge on the hundred-dollar <a href="https://www.lofficielusa.com/beauty/best-makeup-picks-fall-2025-foundation-eyeshadow-blush-lips">Victoria Beckham foundation</a>? A <a href="https://www.lofficielusa.com/beauty/patrick-ta-eyeshadow-palette-review-makeup">Patrick Ta</a> blush or two? A <a href="https://www.lofficielusa.com/beauty/most-effective-collagen-face-masks-shopping-guide">collagen face mask</a>? All of the above? If it&rsquo;s the latter, no shame&mdash;so have we. Even if you pride yourself on never caving to virality, sometimes the mighty fall. Because when you see enough rave reviews, a product gets etched into your head, and before you know it, you&rsquo;ve taken the plunge. I know I&rsquo;m not the only one who&rsquo;s lost sleep fantasizing about a richly pigmented palette I&rsquo;d stumbled upon (despite probably already owning something virtually identical sitting in my vanity drawer).&nbsp;
The average person is bombarded with hundreds, if not thousands, of messages a day: push notifications from apps you swear you&rsquo;ll delete later, billboards on your commute, unskippable ads (you know who you are) woven into nearly everything you watch. Add to that the constant churn of influencer recommendations. &ldquo;You need this.&rdquo; &ldquo;This is the best thing ever.&rdquo; &ldquo;Worth every penny.&rdquo; And my personal pet peeve, &ldquo;Run, don&rsquo;t walk to Sephora.&rdquo; It can feel desensitizing and eyebrow-raising, yet equally hard to ignore.

Victoria Beckham Beauty Contour Stylus. Courtesy of Victoria Beckham Beauty.

Patrick Ta Beauty Major Sculpt Crème Contour & Powder Bronzer Duo. Photography courtesy of Patrick Ta.

With that, each year brings a fresh wave of <a href="https://www.lofficielusa.com/beauty/dior-addict-lip-oils-new-shades-sparkly-lip-gloss-perfumes">viral fixations</a>. Some are underrated gems finally having their moment; others are <a href="https://www.lofficielusa.com/beauty/december-2025-beauty-launches-medicube-estee-lauder-revive">brand-new launches engineered for instant buzz</a>. Then there are the <a href="https://www.lofficielusa.com/beauty/medicube-booster-review-skincare-tool-price-glass-skin">breakout hits</a> that serve as a gateway into an overlooked brand no longer flying under the radar. But the uncomfortable truth? Some products deserve every bit of the hype they get and become forever favorites, while others disappoint so thoroughly that you return them as soon as you swipe that first swatch&mdash;or even an irreversible loss of trust in whoever recommended them.&nbsp;
And yes, some occupied our feeds more than others&mdash;but just like a Spotify Wrapped, a recap of the biggest beauty hits is in order. Before we step into the new year, L&rsquo;OFFICIEL looks back at the most viral beauty products of 2025: the hardest to ignore, the most talked-about, and <a href="https://www.lofficielusa.com/beauty/shark-vs-dyson-comparison-heat-tools-curling-hair-straightener-review">the ones so widely reviewed</a> that even non-beauty enthusiasts couldn&rsquo;t help but take notice. There&rsquo;s no doubt that at least one of these earned a spot on your beauty shelf this year.

<h2 style="text-align: center;">The Most Viral Beauty Products of 2025</h2>

Victoria Beckham Beauty. Photography courtesy of Victoria Beckham Beauty.

Rhode Peptide Eye Prep. Photography courtesy of Rhode Skin.

<div class="">
<div class="space--both-5">
<div class="text-wrap">
<div class="formatted-content">
<div class="space--both-5">
<div class="text-wrap">
<div class="formatted-content">
<div class="space--both-5">
<div class="text-wrap">
<div class="formatted-content">
<div class="space--both-5">
<div class="text-wrap">
<div class="formatted-content">
L'OFFICIEL USA&nbsp;may be compensated and/or receive an affiliate commission if products are purchased through our links. These items were gifted. Neither decides our editorial decisions.
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>

Starting strong with what&rsquo;s arguably the most controversial: Rhode&rsquo;s lip liners, which are technically lip contours. The ultra-creamy, easy-to-use formula comes in 11 flattering shades&mdash;all ignited 2025&rsquo;s most divisive beauty debate (hint: yes, there is a <a href="https://www.lofficielusa.com/beauty/lip-contour-vs-lip-liner-rhode-huda-refy-merit">difference between lip liners and contours</a>). You&rsquo;ve likely seen Rhode loyalists defending this to the ends of the earth. But you&rsquo;ve also undoubtedly seen skeptics swatching them on the backs of their hands and wiping them off to demonstrate just how quickly they fade. Personally, I&rsquo;ve found my use for them: a soft, diffused outline that creates a base to guide me through the rest of my lip combo without overthinking placement. Those prioritizing all-day longevity, however, remain unconvinced. Either way, a best-seller.&nbsp;
Rhode Peptide Lip Shape, $24, <a href="https://www.sephora.com/product/P517509" target="_blank" rel="noopener">Sephora</a>

Rhode Peptide Lip Shape. Photography courtesy of Rhode.

Rhode

Try as we might, we always come back to our roots. There was a time when you&rsquo;d be hard-pressed to find a YouTube makeup tutorial without spotting a Mac lip liner. Shades like Chestnut, Spice, and Whirl were the icons that quite literally raised any beauty lover growing up in the 2000s and 2010s. That was until the turn of the decade saw viral sensations with wider shade ranges and luxe packaging take over, and the Mac lip pencil faded into oblivion. Earlier this year, however, it made a triumphant return to our feeds&mdash;much to the delight of OG fans and a new generation of devotees. An oldie but a goodie for a reason: rich pigment, long-lasting wear, and smudge-proof. May we never forget about it again.&nbsp;
Mac Lip Liner Pencil, $25, <a href="https://www.ulta.com/p/lip-liner-pencil-xlsImpprod15921160?sku=2510600" target="_blank" rel="noopener">Ulta Beauty</a>

Mac Lip Liner Pencil. Photography courtesy of Mac.

Waterline eyeliners that don&rsquo;t tug uncomfortably (or sting altogether) aren&rsquo;t all that hard to find. But ones that don&rsquo;t skip, transfer, or smudge after a single blink? Those are oddly rare, which is why, when you find one that works, you hold on tight and hope it never gets discontinued.&nbsp;&nbsp;
That&rsquo;s exactly why Victoria Beckham&rsquo;s eyeliners have become so popular. The brand has built a small but mighty family of easy-gliding, long-lasting, smudge-proof formulas&mdash;and done so in shades few others have imagined. Naturally, there are the classics: black, dark brown, and white. But Victoria Beckham also offers unexpected pops of color, including sky blue, forest green, and terracotta. For a little extra shimmer? Bronze, copper, bold orange, and even sea grey.
Best of all: considering it doesn&rsquo;t move once it sets, its richness allows for smoky, buffed-out moments.&nbsp;
Victoria Beckham Satin Kajal Liner, $34, <a href="https://www.nordstrom.com/s/victoria-beckham-satin-kajal-liner/8173197?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=200" target="_blank" rel="noopener">Nordstrom</a>&nbsp;

Victoria Beckham Satin Kajal Liner. Photography courtesy of Victoria Beckham Beauty.

Victoria Beckham

While many of Victoria Beckham Beauty&rsquo;s offerings made (rightful) waves this year, none generated buzz quite like the foundation drops. And it&rsquo;s not just the hefty price tag, though, even for a high-performance product, that alone can be a lot to justify. The real draw? The formula is infused with Augustinus Bader&rsquo;s signature TFC8 complex, a skin-rejuvenating blend that helps protect against the long-term effects of environmental stressors and skin-aging culprits common in makeup. Lightweight and natural, these drops leave a skin-like finish that simply blurs imperfections and evens the complexion without the dreaded patchiness. The ultimate solution for people who hate wearing foundation.&nbsp;
Victoria Beckham Foundation Drops, $110, <a href="https://www.nordstrom.com/s/victoria-beckham-the-foundation-drops/8545709?origin=coordinating-8545709-0-2-SEARCHBAR_CAROUSEL-recbot-recently_viewed_snowplow_mvp&amp;recs_placement=SEARCHBAR_CAROUSEL&amp;recs_strategy=recently_viewed_snowplow_mvp&amp;recs_source=recbot&amp;recs_page_type=category&amp;recs_seed=0&amp;color=6%20LIGHT%20MEDIUM" target="_blank" rel="noopener">Nordstrom</a>&nbsp;

Victoria Beckham Foundation Drops. Photography courtesy of Victoria Beckham Beauty.

As for concealer, Haus Labs ranks among the most talked-about formulas of the year. Performance-wise, it reads like Nars Radiant Creamy Concealer&rsquo;s more polished older sister&mdash;lightweight, natural, and effortless to blend, but housed in a sleeker, sturdier bottle. It&rsquo;s most beloved for its flexibility: it offers great coverage for blemishes and scars while remaining fresh under the eyes. Not too matte, not too radiant, it&rsquo;s the great in-between. Plus points for the fact that it doesn&rsquo;t irritate my eczema-prone skin.&nbsp;
Haus Labs Triclone Skin Tech Concealer, $32, <a href="https://www.sephora.com/product/P507110" target="_blank" rel="noopener">Sephora</a>

Haus Labs Triclone Skin Tech Concealer. Photography courtesy of Haus Labs.

Haus Labs

No lipstick feels quite as luxurious or indulgent as Guerlain&rsquo;s Rouge G. We often talk about investing in forever pieces: necklaces, bracelets, and heirloom earrings. This lipstick feels just like that in makeup form. Offered in both velvet matte and satin finishes, Rouge G spans a wide 42-shade range, thoughtfully developed to flatter a broad spectrum of complexions and undertone preferences.
Of course, lipstick itself is fleeting, but Rouge G is designed to last. What makes it so special is the customizable case: choose from nine lavish designs, each unlike a traditional lipstick cap. The signature double mirror, engraveable on <a href="https://www.guerlain.com/us/en-us/p/rouge-g-the-customizable-ultra-care-lipstick-S000050.html#" target="_blank" rel="noopener">guerlain.com</a>, turns it into something uniquely yours, meant to be kept long after the bullet runs out.
Yes, it&rsquo;s a splurge. But the decadence is the point. And with its rich pigment, strong color payoff, and longevity, the formula more than holds its own, too.
Guerlain Rouge G Lipstick, $42, <a href="https://www.sephora.com/product/P429915" target="_blank" rel="noopener">Sephora</a>&nbsp;

Guerlain Rouge G Lipstick. Photography courtesy of Guerlain.

Guerlain

Even amid the reign of clean-girl makeup, the era of blush blindness shows no signs of slowing down. And the long-standing weapon of choice? Patrick Ta&rsquo;s Cream and Powder Blush Duo. (Seriously, it&rsquo;s the #1 best-selling blush at Sephora).&nbsp;
Let&rsquo;s start with the obvious: you get two for the price of one, a dream solution for the chronically indecisive. Layer them together or wear each on its own, depending on your mood. Either way, Patrick Ta has never been one to hold back on buttery textures, rich pigmentation, or high-impact color payoff. And as intense as they are, both the powder and cream formulas remain easily blendable and diffusible.&nbsp;
With a wide shade range spanning multiple depths, undertones, and hues, it comes as no surprise that these duos have reached perennial viral status. So beloved, in fact, that the brand recently introduced mini versions: ideal for travel or for those who want to try a shade without committing to a full-size. Just ask any beauty lover if they own one, and chances are the answer is yes (and often, shamelessly more than one). 
Patrick Ta Major Headlines Double-Take Cream &amp; Powder Blush Duo, $38, <a href="https://www.sephora.com/product/P458747" target="_blank" rel="noopener">Sephora</a>

Patrick Ta Major Headlines Double-Take Cream & Powder Blush Duo. Photography courtesy of Patrick Ta Beauty.

Patrick Ta

Not to be overlooked, Tower 28&rsquo;s powder blush ranks highly on the list of this year&rsquo;s most viral blushes. For one, it doesn&rsquo;t skimp on color payoff: each swatch brings a vivid hit of pigment that picks up well with virtually any brush, dense or fluffy. But its real draw is how forgiving it is on dry texture and pores. Unlike many powder formulas that can emphasize imperfections, this one softly blurs the skin while leaving behind a fresh, diffused wash of color. All of that, at a refreshingly approachable price point.&nbsp;
Tower 28 GetSet Blur &amp; Set Matte Powder Blush, $22, <a href="https://www.sephora.com/product/P514892" target="_blank" rel="noopener">Sephora</a>

Tower 28 GetSet Blur & Set Matte Powder Blush. Photography courtesy of Tower 28.

Tower 28

Despite launching in 2023, Rhode&rsquo;s Glazing Milk remains a viral skincare staple. It&rsquo;s long been a favorite among those with dry skin&mdash;impressively hydrating despite its milky, lightweight texture, effective at locking in moisture for the steps that follow, and notably makeup-friendly, never pilling under complexion products. So nourishing, in fact, that on lazier days when a full routine feels like a chore, it&rsquo;s capable of holding moisture on its own.&nbsp;
This year, BeautyTok spotlighted numerous new ways to use the milky essence, cementing its status as a true multitasker: mixed with foundation for a dewier, more skin-like finish; blended into cream products to revive formulas that have dried out; and even tapped on as a natural, healthy body glow. It&rsquo;s why, among the brand&rsquo;s already beloved lineup, Glazing Milk is most often singled out as the one Rhode product people say they couldn&rsquo;t live without if they had to choose just one to keep forever.
Rhode Glazing Milk, $32, <a href="https://www.sephora.com/product/P519160?skuId=2898419" target="_blank" rel="noopener">Sephora</a>&nbsp;

Rhode Glazing Milk. Photography courtesy of Rhode.

In the skincare department, <a href="https://www.lofficielusa.com/beauty/medicube-products-review-age-r-booster-device-vitamin-c-collagen-mask-pore-pads-skincare-viral-sales-tiktok">Medicube had a standout year, with nearly every product in its lineup having a viral moment</a>. But the Collagen Night Wrapping Mask, in particular, was a crowd favorite. Designed to be applied at night and peeled off in the morning, this collagen mask is a true secret to glass skin&mdash;improving the appearance of pores and leaving behind a healthy, radiant glow that seems to come from within in just one use.&nbsp;
Medicube Collagen Night Wrapping Mask, $24, <a href="https://www.amazon.com/Medicube-Collagen-Night-Wrapping-Facial/dp/B0D3GSS93N/ref=sr_1_3?crid=3MCZ2451AP5ZM&amp;dib=eyJ2IjoiMSJ9.JeJHu5MULgA_aCDSgFmbuCxMjkFS1RFqyPta5Hc0MAIkBY-IHugnylx5LKmZ-9s-A2AwroRQOQV7QlpYcP-bbQG9oKTA6UN5_UJkoNAO51NbxyTWfd2irdCxGTZYNnKVD18oZ50iDzgjuZ1yyt7poMEFsVuExicelkMcaUIcbQCCj5Ffa02FV27dHRO67wx6rvtic_AgiFz4PlGxJsJnGrZp3ypX83TP4QnN01KgApcv4W0bAQ8aQu9WDNaNA7r08uNtDuKHVM1qi6JgZyrPhepCxAP2a44amIvhKwTZ7_Q.nP9W3n-5HaxQnf2gOojsXqAne5SlP_-o-cGAV2J7Gls&amp;dib_tag=se&amp;keywords=medicube+collagen+night+mask&amp;qid=1766902034&amp;sprefix=medicube+collagen+night+mask%2Caps%2C360&amp;sr=8-3" target="_blank" rel="noopener">Amazon</a>&nbsp;

Medicube Collagen Night Wrapping Mask. Photography courtesy of Medicube.

Medicube

But of course, Medicube&rsquo;s Booster Pro still reigns at the top. The device truly achieves glass skin from within: it helps skincare absorb more effectively, maximizing the benefits of every ingredient, while also clearing pores, toning the face, and stimulating collagen production (<a href="https://www.lofficielusa.com/beauty/medicube-booster-review-skincare-tool-price-glass-skin">see L&rsquo;OFFICIEL&rsquo;s full review</a>). This year, it transitioned from a celebrity favorite to a red-carpet and runway essential, cementing its status as a must-have step in makeup prep. It&rsquo;s part of why the hype around it shows no signs of slowing down.
Medicube Booster Pro, $220, <a href="https://www.amazon.com/medicube-Booster-Beauty-Massager-Looking/dp/B0CWK6YQ7V/ref=sr_1_6?crid=3FAXGH8NBTKKJ&amp;dib=eyJ2IjoiMSJ9.EjMWPbHM4wzXLdYH8w165R0pcXfMRtCZ1TPlOet-MC721kbJY3D_TtKGh_yRGXXYcXpGbt7t_vJHznA-nvbFGSt6XsQYTSPMwKmUsdj_P68C6qzz3VFtQIWne74Wm2hzrwJsbDd3Wn0XxOpKMUg0EJyLtq-h_Byf94DA-WLmlih0fDWIt2rP-IbF6zO0rRXv3W9yqnHMcJsvheDxUXAC0NNqoOPYZTcmpIN23V_04-Mb5g5gDEIiNzVUmlmmCCHrZ8D1h3QjYcwgzS2V0_xvao1L9Yxc_tocgI01otKo4_g.SZRIfsecuKa1gdAsLC1N5m7AOkh1QwrxR2a8LmyW7ds&amp;dib_tag=se&amp;keywords=medicube+booster+pro&amp;qid=1766902118&amp;sprefix=medicube+booster%2Caps%2C359&amp;sr=8-6" target="_blank" rel="noopener">Amazon</a>

Medicube Booster Pro. Photography courtesy of Medicube.

At long last, Beauty of Joseon made its Sephora debut this year, much to the delight of Korean skincare loyalists. And the viral-worthy obsession? The Day Dew Sunscreen, a broad-spectrum SPF that shields the skin from the harmful effects of sun exposure while remaining lightweight and completely <a href="https://www.lofficielusa.com/beauty/best-sunscreens-under-makeup-fall-winter-spf">white-cast-free under makeup</a>. And true to its name, the moisturizer-like cream leaves a dewy, radiant finish.&nbsp;
Beauty of Joseon Day Dew Sunscreen SPF 50, $18, <a href="https://www.sephora.com/product/P517678" target="_blank" rel="noopener">Sephora</a>

Beauty of Joseon Day Dew Sunscreen SPF 50. Photography courtesy of Beauty of Joseon.

Beauty of Joseon

This year has seen a long-overdue, conscious shift toward intentional body care, and in the oil category, nothing stood out quite like Osea Body Oil. Infused with undaria algae, this softening, hydrating body oil delivers a luxuriously slippery feel without the greasiness or heaviness often associated with oils. The scent itself is subtly ritualistic, elevating your routine with natural ingredients.&nbsp;
Osea Undaria Algae Body Oil, $52, <a href="https://www.amazon.com/OSEA-Undaria-Algae-Body-Oil/dp/B004L17FKC/ref=sr_1_1_sspa?crid=YJRG8XPN6WNH&amp;dib=eyJ2IjoiMSJ9.qEqsrCeqzKJxK1iWOAQwwmBs_cnCyTUlZZcBrmaynkyfRSC_JiMPnxHFSmu6QqO9lU9SB5_ip37cM_Mh4QFOpgEkPUbr4gNqBOfTC6lqA5CTX4MFIATBO0conUIaxFRNydxNDYocR56RdjfJN5L1Eb5H4XLVKKJkxEEtyVBaNko81D2QHq_ssiR0PEoy3L0aGRZ71sYzExWp3ufRQ810tbozrwIAG6JBWO4kVGeP4rOfAtfI9WTL8jdMPP7HsZMCVFuUbSSFOv7HSxPdoHFlFbpdSM5mJS3f7lH4GJakXno.TxGTB2nr4AK_OcE0QK-16OtLuk6P3OCkAnCTtr4oPQo&amp;dib_tag=se&amp;keywords=osea%2Bbody%2Boil&amp;qid=1766901967&amp;sprefix=Osea%2Bbod%2Caps%2C567&amp;sr=8-1-spons&amp;sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&amp;th=1" target="_blank" rel="noopener">Amazon</a>

Osea Undaria Algae Body Oil. Photography courtesy of Osea.

Osea

YSL Libre isn&rsquo;t new to the game; in fact, it&rsquo;s been around since 2019. Yet, it&rsquo;s the scent that can never seem to get enough hype. Despite newer iterations like the Libre Intense, eau de toilette, and the recently launched Libre Vanille Couture, the original EDP remains the most beloved by many. It&rsquo;s not hard to see why, either: for a floral perfume, it never leans too sharp or cluttered. Warm with notes of lavender, orange blossom, and a subtle musk accord, it&rsquo;s a sensual, sophisticated scent that feels both sexy and comforting through the winter cold.
YSL Libre Eau de Parfum, $110-180, <a href="https://www.sephora.com/product/P448102?skuId=2249746" target="_blank" rel="noopener">Sephora</a>&nbsp;

YSL Libre Eau de Parfum. Photography courtesy of YSL Beauty.

<a href="https://www.lofficielusa.com/beauty/gourmand-fragrances-shopping-guide">Fall and winter of 2025 have been all about gourmand</a>, and Phlur&rsquo;s Vanilla Skin Body Mist quickly emerged as a viral favorite. Warm, spicy, and sweet in equal measure, it layers notes of sugar crystals, cashmere wood, and vanilla for a scent that feels both cozy and indulgent. Light enough for body and hair, the mist feels present but never overpowering, addictive yet soft, and undeniably nostalgic. Best of all, it delivers that comfort-scent appeal at an approachable price point. Think Sol de Janeiro No. 59, but more grown-up, with sleeker, more subdued packaging.
Phlur Vanilla Skin Body &amp; Hair Fragrance Mist, $38, <a href="https://www.sephora.com/product/P509017" target="_blank" rel="noopener">Sephora</a>

Phlur Vanilla Skin Body & Hair Fragrance Mist. Photography courtesy of Phlur.

Phlur

Founded by Tracee Ellis Ross, Pattern Shampoo made internet waves this year for its targeted approach to curly hair&mdash;a problem still oddly overlooked, even amid the beauty industry&rsquo;s overall push for inclusivity. Not only is it gentle enough to prevent frizz, but it also enhances natural curl definition while keeping the scalp fresh and healthy.
Pattern Hydration Shampoo, $22, <a href="https://www.sephora.com/product/P475150" target="_blank" rel="noopener">Sephora</a>&nbsp;

Pattern Hydration Shampoo. Photography courtesy of Pattern by Tracee Ellis Ross.

Pattern

Sticky, waxy gels that end up flaking are an all-too-familiar frustration that many slick-back loyalists have to endure. Enter Dae&rsquo;s 3-in-1 Taming Wand: a cream-based styling product that tames frizz and flyaways, holds your style, and boosts shine&mdash;all without the typical heaviness or flakiness. The wand is also flexible enough and thoughtfully sized to shape edges exactly how you want them.&nbsp;
Dae 3-in-1 Styling Cream with Taming Wand, $20, <a href="https://www.sephora.com/product/dae-cactus-fruit-3-in-1-styling-cream-with-taming-wand-P512145?skuId=2788925&amp;icid2=products%20grid:p512145:product" target="_blank" rel="noopener">Sephora</a>

These Coveted Products Dominated Beauty Shelves This Year

Tags

Related Articles

Beauty

7 Dazzling Glitter Eyeshadows to Shop for New Year’s Eve

Beauty

Bubblegum Pink Is This Winter’s Iciest Makeup Color Trend

Beauty

Dior Launches New Addict Lip Glow Oils and Matching Fruity-Floral Perfumes

Recommended posts for you

Pop culture

Young Photos Of Brigitte Bardot

Pop culture

Everything To Know About The 2026 Olympics

Film & TV

Meet Yerin Ha, Bridgerton's Next Leading Lady

Beauty