Dubbed last year as the fashion crowd’s favorite tropical getaway, Tulum has maintained its hype for yet another season. Last week, global luxury retailer, Net-a-Porter celebrated the launch of their Jet-a-Porter vacation shop with a chic weekend to Tulum’s beloved Hotel Esencia.
The weekend brought their destination wardrobe to life through the shop’s assortment of vacation-worthy collections and exclusive capsules worn by the some of Net-a-Porter’s favorite designers and influencers. Among the guests were Alexa Chung, Harley Viera-Newton, Paloma Elsesser, Sarah Staudinger, Linda Tol and Brandon Maxwell.
Their days went down in true Tulum fashion: daily yoga and meditation sessions, an afternoon catamaran sail, mezcal cocktails at sunset, followed by dinner and dancing under the stars. So for those denouncing Tulum as “over,” the women behind e-comm’s chicest online destination are here to prove you otherwise. Tulum isn’t going anywhere, and neither are they.
See below for exclusive photos from the week-long event.