The day Gucci Beauty made a comeback was a day we all lusted after but never thought we would see. Yet Saturday night, the Italian brand hosted a star-studded, disco dance party to celebrate the manifestation of the dream we thought would never come true.
With the launch of the line came three lipstick collections. Each contributing a different finish for the lips: a sheer color finish (Rouge à Lèvres Voile), a high-pigmented, opaque creamy formula (Rouge à Lèvres Satin), and a balm both tinted and clear (Baume à Lèvres Lip Balm.)
While each finish is enough to excite the endless possibilities of makeup experiments, the range features 58 shades making the possibilities truly endless. The shade range offers something for everyone with a wide array of nudes, both hot and pale pinks, deep purples, and brown shades. To make it even better, the beauty of these lipsticks doesn’t only come from the shades we’ve seen before on the runways of Milan, but in the packaging of the lipsticks and the campaign as well.
The lipstick packaging changes for each formula; the Rouge à Lèvres Voile arriving in a vintage flower-printed casing, mimicking the glamour of old-Hollywood wallpaper and what we now associate with grandmothers. Rouge à Lèvres Satin comes in a golden tube adorned with art-deco etchings, emphasizing the collections nod to the past. Lastly, the Baume à Lèvres Lip Balm presents itself in a glossy robins egg hue tube, making it the perfect makeup accessory to throw into the depths of your designer handbag and still be able to find it in the madness while you’re running late to your 10 am business meeting, or picking up the kids from badminton practice.
The campaign stars lead singer of Brooklyn-based punk band Surfbort, Dani Miller who flashes her gap-toothed grin (under layers of Gucci lipstick) for the cameras in the campaign. This romanticization of imperfections is nothing new for the brand, as they’re known for celebrating uniqueness. Also in the campaign, we see the familiar faces of Mae Lapres, Achok Majak, and Ellia Sophia Coggins—all Gucci regulars. What truly made the campaign beautiful however was not the clothes or even the makeup, but the message behind the video. Shot by Sean Vegezzi, the video takes on the task of challenging the feminine ideals that lipstick embodies. Vegezzi uses his creation to find beauty in the strange and exemplifies how liberating makeup can be, it’s creatively and emotionally inspirational. Paired with Martin Parr's perfectly imperfect campaign imagery, the world of Gucci Beauty embodies inclusivity, creating a space where all are encouraged to come as they are.
Lastly, we learned that Gucci Beauty will not be halting at lipstick, many more makeup products are in the works. Alessandro Michele saying “Makeup is something poetic and fleeting that you can add to your face, changing or highlighting something about yourself. I find it an almost magical language, strongly linked to other details I use for the expression of the self, such as jewelry and a hairstyle. Of all these aspects needed to emphasize or underline an aspect of ourselves, makeup is the most immediate and the oldest way, making it the most fascinating,” The best is yet to come, and we cannot wait to see what the future of Gucci Beauty has yet to unfold.
The collection is available in Gucci stores and online, as well as Saks 5th Avenue flagship store, with each lipstick set at $38.