From glow-boosting blushes to glossy lip oils and limited-edition skincare kits, these are the top July beauty launches of 2025 worth adding to your summer routine.

Every year when the temperature starts rising, we start the all-too-familiar ritual of swapping out our closets. The same goes for our vanities and makeup drawers: powder blushes get replaced with cream or liquid formulas, heavy moisturizers get subbed for lighter gel-based ones, and our hair routines usually get a whole lot simpler (especially with the humidity, that is). Lucky for us, 11 new beauty launches for July 2025 are worth adding to your daily routine.
It&rsquo;s also usually around this time that you realize you&rsquo;ve either run out of your go-to summer staples or are just in the mood for something new. Maybe you&rsquo;re on the hunt for fresher formulas. Or maybe, if you&rsquo;re a self-proclaimed beauty hoarder (no judgment here, so are we), the thrill of a new season is reason enough to hit &ldquo;add to cart&rdquo; and &ldquo;check out now.&rdquo;&nbsp;Sometimes it&rsquo;s hard to tune out the noise of what&rsquo;s simply a gimmick and what might actually be &ldquo;life-changing,&rdquo; or at the very least, a really fun splurge. 
Our editors at L'OFFICIEL have tried and tested the latest products from some of our favorite brands&mdash;like Charlotte Tilbury and Rhode&mdash;and can confidently say it's time to add these to your shopping carts this month.&nbsp;We&rsquo;ve rounded up the most exciting summer beauty launches worth knowing this July, so you can spend less time scrolling and more time glowing.

A standout July beauty launch, Armani Beauty's Luminous Silk Cheek Tint Shine is here to give your summer glow a major upgrade. This lightweight liquid blush melts seamlessly into skin, delivering a radiant, sun-kissed flush with a pearlescent finish that catches the light from every angle. Available in four luminous shades, it's your secret weapon for a lit-from-within glow (no sunburn required).&nbsp;
Luminous Silk Cheek Tint Shine, $39, <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-cheek-tint-P511567?country_switch=us&amp;lang=en&amp;skuId=2867083&amp;om_mmc=ppc-GG_17862731482_145018771648_pla-372574058042_2751725_612880517938_9060351_c&amp;gad_source=1&amp;gad_campaignid=17862731482&amp;gbraid=0AAAAADnIXb1QZAvD9IXq2CW-TvJLK5DFk&amp;gclid=CjwKCAjwyb3DBhBlEiwAqZLe5JDFsZCjcm1xFMcU3tVEXy9YbkL3mcGGRP0IlKXnT2euupWwiz3C7BoC1kAQAvD_BwE&amp;gclsrc=aw.ds" target="_blank" rel="noopener">Sephora.</a>&nbsp;

armani beauty luminous silk cheek tint - july beauty

Armani Beauty 

Charlotte Tilbury just dropped the Unreal Lips Healthy Glow Nectar Oils &mdash;a hybrid lip tint-meets-gloss packed with skincare benefits. Designed to deliver the comfort of a balm, the high shine of a gloss, and the glow of an oil, this formula comes in six flattering shades. Infused with hyaluronic acid microspheres, vitamin E, and AI-developed fruity scents, the oils also include two pH-powered tones&mdash;Pink Watermelon and Strawberry Vanilla&mdash;that adapt to your natural lip color.&nbsp;
Unreal Lips Healthy Glow Oil, $25, <a href="https://www.charlottetilbury.com/us/product/unreal-ph-lip-oil-strawberry-vanilla" target="_blank" rel="noopener">Charlotte Tilbury.</a>&nbsp;

july beauty launches - charlotte tilbury lip oil

Charlotte Tilbury 

Launching on July 12, Valentino Beauty&rsquo;s Spike Valentino Hydrating Disco Lip Balm combines&nbsp;color, care, and retro-inspired shine. Packed with ingredients like squalane, shea butter, and ceramides, the balm glides on with a buttery texture and delivers 24-hour hydration. Each of the four vibrant shades&mdash;Rose in the Woods, Bold Brown, Extra Pink, and Solar Coral&mdash;uses pH-reactive pigments to enhance your natural lip tone with a luminous, sheer tint.&nbsp;
Spike Valentino Hydrating Disco Lip Balm, available on <a href="https://www.valentino-beauty.us/" target="_blank" rel="noopener">Valentino Beauty</a> and Sephora on July 12.&nbsp;

july beauty launches - valentino

Valentino Beauty

Rhode&rsquo;s latest July beauty launch is bringing all the summer vibes. Dropping July 14, the new Pocket Blush comes in two creamy, buildable shades&mdash;Sun Soak (spiced orange) and Tan Line (pinky tan)&mdash;designed to melt into the skin for a glowy, hydrating finish sans the grease. Perfectly paired with the Peptide Lip Tint in Lemontini, each blush gives cheeks that just-back-from-the-beach flush. For the full summer look, bundle your fave blush shade with the Glazing Mist and Lemontini in the signature rhode baby bubble bag for glowing skin and golden lips.
Summer Kit, $74, <a href="https://www.rhodeskin.com/products/summer-kit?variant=46682604339438" target="_blank" rel="noopener">Rhode Skin</a>.&nbsp;

Rhode Skin Summer Kit. Photography courtesy of Rhode.

Rhode Skin

If you were a fan of Hourglass&rsquo; customizable Curator Palette palette, we have some good news for you. Just this month, the brand launched its first-ever pre-made eyeshadow palettes&mdash;now available in sleek, travel-friendly quads. The talc-free formula comes in six variations, ranging from warm to cool tones, with a mix of matte and shimmer finishes that easily take you from day to night. And of course, in true Hourglass fashion, they&rsquo;re vegan and cruelty-free, so you can indulge without compromise.
Curator Eyeshadow Palette, $68, <a href="https://www.sephora.com/product/hourglass-curator-trade-eyeshadow-palettes-P473858" target="_blank" rel="noopener">Sephora</a>.&nbsp;

Hourglass Cosmetics Curator Eyeshadow Palette. Photography courtesy of Hourglass Cosmetics.

Hourglass Cosmetics

When you&rsquo;re constantly on the go during the summer, touch-ups are probably the last thing on your mind, especially when it comes to eyeshadow, which often gets skipped altogether. Enter Makeup by Mario&rsquo;s new cream-to-powder eyeshadow sticks. Free of parabens and formaldehydes, these eyeshadow sticks are definitely something to consider for your summer travels. They&rsquo;re lightweight, natural yet buildable, and don&rsquo;t crease as easily as most eyeshadows.Ideal for travel or quick routines, they&rsquo;re exactly what you&rsquo;d expect from a celebrity makeup artist like Mario: effortless, polished, and made to last.&nbsp;
Master Mattes Long-Wearing Cream Eyeshadow, $25, <a href="https://www.sephora.com/product/master-mattes-long-wearing-cream-eyeshadow-P516972?skuId=2867364&amp;icid2=products%20grid:p516972:product" target="_blank" rel="noopener">Sephora</a>.&nbsp;

Makeup by Mario Master Mattes Cream Eyeshadow. Photography courtesy of Makeup by Mario

Makeup by Mario

In a sea full of barely-there tinted lip oils, glosses, and balms, Selena Gomez&rsquo;s Rare Beauty is making the case for the shimmer gloss revival. The best part? Unlike many formulas in the lip oil/gloss world, these shimmery lip glosses&mdash;available in six luminous shades&mdash;promise a high-shine, sparkly finish sans the dreaded stickiness.&nbsp;
Positive Light Luminizing Lip Gloss, $20, <a href="https://www.sephora.com/product/positive-light-luminizing-lip-gloss-P516855?skuId=2876357&amp;icid2=products%20grid:p516855:product" target="_blank" rel="noopener">Sephora</a>.&nbsp;

Rare Beauty Positive Light Lip Gloss. Photography courtesy of Rare Beauty.

Rare Beauty

Who says makeup can&rsquo;t double as skincare? One of the most exciting beauty launches this July is Summer Fridays&rsquo; new Blush Butter Balm&mdash;a hydrating cream blush infused with skin-loving peptides to nourish while delivering a natural flush of color, almost like you just got back from the beach. Available in six shades, from baby pink to deep berry, it&rsquo;s the ultimate mutltasker for your summer makeup bag. Bonus: the compact packaging makes it easy to take everywhere.&nbsp;
Blush Butter Bam, $26, <a href="https://www.sephora.com/product/P518147" target="_blank" rel="noopener">Summer Fridays</a>.&nbsp;

Summer Fridays Blush Butter Balm. Photography courtesy of Summer Fridays.

Summer Fridays

This one&rsquo;s for the oily-skin girls: Saie&rsquo;s new Slip Tint Setting Powder is a summer essential for keeping shine in check without dulling your glow. While the shade range is limited to five, the formula makes up for it: talc-free and infused with hyaluronic acid, squalane, and jojoba esters, it sets your makeup while keeping skin hydrated and smooth. A rare balance of mattifying and nourishing&mdash;exactly what we&rsquo;d expect from Saie.
Slip Tint Undetectable Baked Setting Powder, $32, <a href="https://www.sephora.com/product/P517161" target="_blank" rel="noopener">Sephora</a>.&nbsp;

The Most Viral July 2025 Beauty Launches To Keep on Your Radar This Summer

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