Fashion Week

Technofolk and Hyper Graphics for County of Milan

Marcelo Burlon brings city cycling chic to the catwalk.
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A wardrobe designed for performance. Urban adventure characterizes the Spring 2020 season, with the machinist embracing the folklore so dear to the Creative Director of County of Milan. Marcelo changes perspective and brings the world of cycling to the city, perfectly reflecting the needs of today's man and woman. Urban and performing garments are adorned jacquard patches and inserts, designed to be worn in any weather and occasion. Even the tailoring becomes techno or technical, with the double-breasted blazer or mono-button worn in combination with the seamless cycling pants for him. Apparently dystonic elements such as wide or fitted trousers, cut-short shorts, and loose-fit denim are accompanied by bowling shirts, bomber jackets and cargo pants with prints taken from the poster of the film Easy Rider, anoraks and military accents. All in a mix of fabrics ranging from vinyl cotton to iridescent nylon in a neon palette from fluorescent yellow to orange to electric blue. The women’s collection also showcases neon in long geometric halter-neck dresses designed for her. The devil is in the details with accessories ranging from belt bags and baby carriers to “daddy” neon sneakers with contrasting inserts and wraparound sunglasses by Linda Farrow. With his recent run, Marcelo Burlon offers a functional, survivalist approach to the hectic life of every day, generating clothes that stimulate a sense of belonging to street culture while relying on continuous and accelerated mutation.

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