In Dior&rsquo;s first major fashion show since the pandemic, the world watched the Cruise 2021 show via livestream.

On June 23rd,&nbsp;<a href="https://www.lofficielusa.com/fashion-week/dior-fall-2020-runway-show" target="_blank" rel="noopener">Christian Dior</a>'s women's creative director,&nbsp;<a href="https://www.lofficielusa.com/fashion/dior-ballet-costumes-2019">Maria Grazia Chiuri</a> and CEO, Pietro Beccari, hosted video conferences to announce the plans for Paris House's Cruise and Spring/Summer 2021 seasons. In the house's decision to go to ahead with their cruise show in Puglia and their Paris show in September, the house planned for what was their first major fashion show since the coronavirus outbreak, in an innovative way.
The&nbsp;<a href="https://www.lofficielusa.com/fashion/Chanel-cruise-resort-2021" target="_blank" rel="noopener">cruise collection</a>, which was initially planned to have taken place in May, was&nbsp;held at the Piazza del Duomo in Lecce, Italy, on July 22nd, with a small group of&nbsp;friends and family of the brand attending in person.&nbsp;However, the rest of the world was&nbsp;invited to stream the&nbsp;show online, which you can do below.
The Cruise 2021 collection show&nbsp;took place in Puglia in compliance with Italy&rsquo;s COVID-19 health and safety measures. This decision emphasizes&nbsp;the importance of adapting the live runway in light of the pandemic, as Beccari says. &ldquo;For Maria Grazia and I, luxury is emotions. When it comes to fashion, nothing carries the emotion of a real&nbsp;<a href="https://www.lofficielusa.com/fashion-week/fall-2020-trends-fashion-week" target="_blank" rel="noopener">fashion show</a>. We would like with this to send a message of hope, of optimism, and for some people, rebirth after this period of difficulty."

Similarly, Chiuri holds a personal connection to the&nbsp;<a href="https://www.lofficielusa.com/trips/natural-swimming-pools-exotic-vacation-destinations">Puglia region</a>. It was the birthplace of her father, the place where she summered as a child and currently owns a home in the area today. &quot;It&#39;s very important to me to emphasize how much craftsmanship there is in Puglia and reinvest in it. So many people depend on our work,&quot; she shared.

The collection, which contained 90 looks, focuses on the history and cultural significance of Puglia. There&#39;s a more rustic feel, with a number of headscarves and&nbsp;long, light cotton dresses, as well as corseted evening gowns. The event itself even included pizzica, a native Puglian dance. Many of the pieces featured tombolo, a delicate and beautiful traditional Italian embroidery technique.&nbsp;

110340449_350841149241307_2825827576676825484_n.jpg

111119620_566367687370957_874661714917948303_n.jpg

115765583_299943577760605_1067130777642446527_n.jpg

Beccari stressed that Dior does not only value making their shows an enriching relevant fashion experience, but also one that upholds and supports the&nbsp;network of artisans, employees, and <a href="https://www.lofficielusa.com/fashion/black-owned-fashion-brands-to-support" target="_blank">businesses</a> that work with&nbsp;them. With the&nbsp;decision to make the show streamable, the brand paid tribute&nbsp;to the&nbsp;network of individuals that helped make the Cruise 2021 collection possible, especially in the wake of Italy&#39;s devastatingly hard&nbsp;hit of&nbsp;COVID-19&nbsp;crisis.&nbsp;

&quot;We would like to send a message of support, hope and rebirth to the world; to the big suppliers and the small ones. Many still don&#39;t know how to survive, so this move is so important for the artisans that we need to preserve. We want to give them a reason to restart,&quot; Beccari said. &quot;It&#39;s the first time Dior [will stage a] show in a big way in Italy. Supporting <a href="https://www.lofficielusa.com/travel-living/venice-boutique-hotel-2019">Italy</a> and the Puglia region &ndash; which is on the verge of bankruptcy &ndash; is important to us.&quot;

Christian Dior founded his house after World War II, illustrating the courage and optimism that has defined the essence of the brand. 

All eyes are focused on the rest of the industry's plans for shows this fall. Plans are slowly unfolding as&nbsp;<a href="https://www.lofficielsingapore.com/fashion/crazy-little-thing-called-love-burberry-s-what-is-love-festive-campaign">Burberry</a> has recently announced plans for a live Spring/Summer 2021 show without an audience, while some New York-based brands, such as Michael Kors, have opted out of the runway next season.&nbsp;

Dior Reveals Cruise 2021 Show

Tags

Related Articles

Fashion Week

Dior Fall 2020 Revisits Feminism with a Unique Take

Politics & Culture

Here are the Fashion and Beauty Brands Helping to Fight Coronavirus

Fashion

Holiday Close to Home in the Cruise 2021 Collections

Recommended posts for you

Pop culture

12 Facts to Know About K-Pop Star Jackson Wang

Fashion

The Fiercest Feuds in Fashion History

Fashion

How to Get the Old Money Look for Summer

Fashion

Zendaya's Best Tenniscore Looks From The 'Challengers' Press Tour

Pop culture

What Really Happened Between Taylor Swift and Matty Healy?

Pop culture

Matty Healy Reveals If He's Listened to 'The Tortured Poets Department' Yet

Fashion

All You Need to Know About the History of David Yurman Jewelry

Fashion

Camila Mendes Reignites The '70s In Coach's 'Find Your Courage' Campaign