It's a summer of anniversaries for Ganni. Creative Director Ditte Reffstrup is currently celebrating ten years at the helm, coincidentally aligning with the fifth anniversary of the Danish brand's Spring 2015 line, which many consider to have started the brand's ascent to the top of the global fashion scene. “This collection feels personal. It always does, but maybe this one feels different because it marks 10 years of Ganni for Nicolaj and me," said Reffstrup. "It means so much to see how women all over the world connect to what we do. I don’t think we ever really dared to believe it would come this far, expanding globally with stores opening in the US and everywhere."
To mark the anniversary, Ganni returned to the same venue as the SS15 show - the tennis court of Copenhagen's Hotel Mercur. The SS20 line continued to explore the boundaries of masculinity and femininity dressing as they did in pre-Spring. Menswear-inspired tailoring featured alongside feminine silhouettes, broderie anglaise, bodycon, and cut-outs, all communicating strength and power. The tailoring had a distinct '70s vibe, evident through a checked blazer, pleated pants, and a short, scallop-hem skirt. The collection also featured a dose of '90s thrift-store pulp vibes that crept in via knitted cardigans and jumpers with crystal flower buttons and detailing. Also prominent were variations on Ganni’s cult-classic printed wrap dress, whose claim to fame comes from it being laid back, easy to wear, and endlessly adaptable for work, weekend, or wherever.
Accompanying the show was a performance by Danish singer MØ. “I am so excited to be working with GANNI for the show!" she said. "I’ve been a fan of the brand for years, ever since back when I was in high school and went shopping for their clothes in this tiny store in Odense, where I grew up. I’ve always loved their designs and vision.”