<div class="hero__text">
 <div class="hero__text">
 <div class="hero__text">
 Sustainable jeans have already been spotted on celebrities like Gigi Hadid and Emily Ratajkowski.
 </div>
 </div>
</div>

The fashion industry has earned itself a terrible reputation being the <a href="https://www.lofficielusa.com/fashion/what-is-avant-basic-aesthetic-instagram-sustainability" target="_blank" rel="noopener">second highest polluter</a> in the world, second only to the fuel industry. But a <a href="https://www.lofficielusa.com/fashion/new-sustainable-lingerie-brand-etam-nordstrom-sustainability-fashion" target="_blank" rel="noopener">new generation</a> of stylists and brands are trying to turn this scenario around by investing more and more in <a href="https://www.lofficielusa.com/fashion/adidas-sustainable-fashion-pop-up-new-york-city-vintage-upcyle">sustainable </a>processes that enable more eco-conscious fashion - and celebrities are already hopping on this wave! 
 With the amusing slogan "Being naked is the #1 most sustainable option. We're #2", <a href="https://www.lofficielusa.com/fashion/reformation-recreates-carrie-bradshaw-sex-and-the-city-dior-newspaper-dress" target="_blank" rel="noopener">Reformation</a> started out selling vintage clothing in a small store in Los Angeles, California, in 2009. They quickly expanded to produce their own pieces, but always with a focus on sustainability and with a certain <a href="https://www.lofficielusa.com/fashion/visible-mending-sustianability-fashion-trend" target="_blank" rel="noopener">upcycled aesthetic</a>. 
Their jeans, made of organic cotton and Tencel ecological fiber, ended up becoming a hit and won over several celebrities such as <a href="https://www.lofficielusa.com/fashion/bella-gigi-hadid-model-versace-spring-summer-2022-campaign-photos" target="_blank" rel="noopener">Gigi Hadid</a>, <a href="https://www.lofficielusa.com/fashion/kendall-jenner-messika-jewelry-campaign-behind-the-scenes-photos">Kendall Jenner,</a> and <a href="https://www.lofficielusa.com/pop-culture/emily-ratajkowski-releases-new-book-my-body" target="_blank" rel="noopener">Emily Ratajkowski</a>. Among the most popular styles is one covered with illustrations depicting planet Earth, flowers, and bees, alongside slogans like "Pollinators, don't pollute" and "Make love, don't waste." 
 A second style was heavily influenced by <a href="https://www.lofficielusa.com/fashion/christian-dior-reopening-paris-flagship-boutique-30-avenue-montaigne-2022" target="_blank" rel="noopener">Dior's</a> newspaper-print dress, signed by <a href="https://www.lofficielusa.com/fashion/dior-by-john-galliano-fashion-history-book" target="_blank" rel="noopener">John Galliano</a>, which was part of the "Hobo Chic" collection, launched in 2000. But unlike the French brand, <a href="https://www.lofficielusa.com/fashion/summer-dresses-loveshackfancy-mango-sezane-reformation">Reformation</a> decided to bring a more conscious approach to the theme by stamping headlines like "Hell Freezes" and "World Peace Achieved."
 It is worth mentioning that it is not just niche brands seeking to have less impact on the environment. <a href="https://www.lofficielusa.com/fashion/prada-launches-immersive-pop-up-prada-tropico-soho-new-york-city">Prada</a> launched a capsule collection in 2021 called "<a href="https://www.lofficielusa.com/fashion/prada-launches-sustainable-organic-eco-denim-pre-fall-2021" target="_blank" rel="noopener">Organic Denim</a>," which uses less water in production processes and sustainable raw materials. Additionally, <a href="https://www.lofficielusa.com/fashion-week/gabriela-hearst-chloe-debut-fall-winter-2021-sustainability">Gabriela Hearst</a> of <a href="https://www.lofficielusa.com/fashion-week/chloe-fall-winter-2022-gabriela-hearst-runway-photos">Chlo&eacute;</a> has created a <a href="https://www.lofficielusa.com/fashion/chloe-develops-fashion-social-impact-tool-sustainability-gabriela-hearst">sustainability tool</a> that allows luxury fashion brands to track their social impact. 
 Below, find out how celebrities are wearing their most earth-conscious jeans.

Photo via Getty Images.

Celebrities Go All in on Sustainable Denim

L'OFFICIEL USA Fall 2023 - Jay Chou Cover

L'OFFICIEL USA Fall 2023 - Emma Corrin Cover

L'OFFICIEL USA Summer 2023 - Eiza González Cover

L'OFFICIEL USA Summer 2023

L'OFFICIEL USA Spring 2023 - Doja Cat First Cover

L'OFFICIEL USA Spring 2023 - Doja Cat Second Cover

L'OFFICIEL USA Spring 2023

L'OFFICIEL USA Winter 2022 Issue

Celebrities Go All in on Sustainable Denim

Tags

Related Articles

Fashion

Decoding the Difference Between Ethical and Sustainable Fashion

Fashion

6 Sustainably Stylish Brands That Upcycle

Fashion

9 Fashion Brands Committed to Environmental Impact That You Should Know

Recommended posts for you

Fashion Week

Gucci Brings 'Ancora' to Life for Spring/Summer 2024

Fashion

Clock in With Chic and Sophisticated Workwear

Fashion Week

8 Must See Fashion Trends From the Spring/Summer 2024 Runways

Fashion Week

Peter Hawkings Makes His Tom Ford Debut for Spring/Summer 2024

Fashion

How Models Embrace Runway Looks in Their Off-Duty Style

Fashion

Brooches Are Making a Fashion Comeback

Fashion Week

Celebrities Spotted at Milan Fashion Week Spring/Summer 2024

Fashion Week

Peter Do Makes His Helmut Lang Debut For Spring/Summer 2024