Fashion

Remembering Max Azria

Designer Max Azria died yesterday morning in Houston, TX, at the age of 70, according to a statement from his wife Lubov Azria.
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Born in Tunisia in 1949, Max Azria moved to Paris during his youth with his family. It is in France that he took his first steps in the world of textiles, founding a company with his brother Serge Azria in Le Sentier, that they sold in 1981 before moving to the United States.

In 1989, he launched the high-end ready-to-wear women's brand BCBG Max Azria. He built his fashion empire little by little, giving his main brand a line that he showed at New York Fashion Week while buying brands like Hervé Léger, which he manages to revive in the 2000s, as well as Dorotennis and Manoukian.

Max Azria leaves his management positions within BCBG in 2016, a year before its bankruptcy and takeover by the American group Marquee Brands, which still owns BCBG Max Azria and the BCBGeneration youth line today, despite the closure of many subsidiaries, particularly in France and Japan in 2017.

Max Azria then totally changed fields and joined an American company specialized in LED bulbs. He held an executive position there until the end of his life.

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