Woolrich’s latest campaign, released today, is a celebration of three of the most exciting names on the music scene. Each unique in their own way, these born and bred New Yorkers distinguish themselves from the plethora of young artists trying to make it today by remaining simple and authentic – something that Woolrich has valued as true pioneers of American-made fabric, workwear, and outdoor gear.
This campaign features Onyx Collective, Zarina Nares, and Raphaelle on the streets of New York. Woolrich’s duffle coat, plaid shirts, and classic arctic parka are evidently just as at home in this environment as the protagonists who are pictured hanging out in warehouses, fire escapes and swinging off of lamp posts on a typical winter’s day in the city.
Singer-songwriter Raphaelle (Scream For This Light) is no stranger to these streets as she has performed in many of the city’s most important venues like The Bitter End and The Highline Ballroom. In a genre of her own, her clear voice and honest lyrics have garnered her a following of young listeners.
Sauntering down the street in a parka is blues singer Zarina Nares (You’re Not Interested In Me, Mascara) who, at the young age of 21, has already made waves in the music and fashion industries. Her sound brings together the sultriness of traditional blues and a one-of-a-kind voice that seems to be a rarity in music today. In the background, the experimental sound of the jazz trio Onyx Collective (East River, Fruit Stand) can be heard – their invigorating new beats and melodies translating the genre into something relevant to their ever-growing pool of young fans.
This campaign is part of a larger initiative by Woolrich to put a spotlight on the people that have made (and are making) American culture what it is today. ‘Woolrich: An American Soul Since 1830’ began with an iconic featuring none other than Ms. Lauryn Hill, who designed several pieces for the outerwear capsule collection.