Charli XCX's Favorite New Act Nasty Cherry May Just "Live Forever"

The girl group signed under Charli XCX's Vroom Vroom Recordings is gearing up for stardom with some hot new tunes.
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Up-and-coming angsty girl group Nasty Cherry just released a brand new track, “Live Forever,” that breaks down walls of confinement and exposes an authentic, self-assured view on the girls’ lives. Charli XCX, who's been helping the group to rise at her label Vroom Vroom Recordings, co-wrote the playful take on the band’s crazy adventures. In only one day, a team of producers, Charli, and the Cherry squad created this unrefined tune that will have you unable to stop tapping the replay button. 

The accompanying music video pleasantly speaks to the song's meaning, as it features a nostalgic trip to a theme park where the group put together a montage of synchronized singing, unabridged fun, and rollercoaster madness. "The video shows a less filtered side of the band,” says bandmate and music video director Georgia Somary. “I wanted all of us to be seen as we are. We just went to a theme park for my birthday, ate a ton of fried pickles, and filmed most of it there on our phones, as well as in sessions and at Gabriette’s apartment, over two days."

Nasty Cherry is surely on a roll after selling out their debut Los Angeles show at The Moroccan Lounge and their first New York City performance at Baby’s All Right. Their next stop is London, where they will headline NME’s “Girls to the Front” club night at Shacklewell Arms, and then they’re off to Washington D.C. for a festival performance at All Things Go Fall Classic. These girls may be booked and busy but don’t worry, the Nasty Cherry EP is still set to be released this fall. Stay tuned!


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