In its newest installment of the “Here to Create” campaign, Adidas calls out to the creators and innovators, encoruaging those to “pull up a chair” to the conversation about cultural change. When the term “creative” first pops into mind, most sum up images of artists, actors, and musicians. Adidas is aiming to remold that idea to one more inclusive of the creative ingenuity possessed by the world of sports. The campaign’s film highlights the everpresent conversation between different artists, varying in mediums, about sparking the cultural shift and inspiring a revolutionary zeitgeist.
The roster of twenty five includes Karlie Kloss, Alexander Wang, Aaron Rodgers, Pusha T, Jeremy Lin, Chiney Ogwumike, DeAndre Hopkins, David Beckham, Von Miller, Garbine Muguruza, Paige Tapp, and Brandon Ingram. All united by creative passions, these creators are leading the charge to reimagine the sports culture. The cast spotlights the unifying qualities of their own passisons, whether it be art, music, sports,or fashion.
“The rules of sport are not defined. We believe in the power of writing your own rules, but it will take those who think differently and are confident enough to make it happen. It will take Creators,” said Ryan Morlan, Adidas’ VP of Global Brand Communication. “Adidas is shaping the future of sport every day through our products, partnerships, and innovations, and with this campaign, we've called on some of the most admired faces in sport culture to help us inspire others to find their Creator within, no matter what their field of play."
Featured in the film are the newest technologies from Adidas, including the BOOST, Futurecraft 4D, and footwear created using Parley Ocean Plastic™, recycled plastic collected near coastal communities and on beaches. The campaign will be supported in 33 countries, including US, Canada, China, Japan, South Korea, the UK and France.