Nordstrom and Union Los Angeles are bridging the gap between streetwear and men’s fashion with the announcement of their collaborative and exclusive new capsule collection Concept 005: Union & Company. Chris Gibbs, co-owner of Union, is trekking into uncharted territory with this groundbreaking launch as it is the brand’s first time working with a large-scale retailer. Curating the collection with Sam Lobban, Nordstrom VP Men’s Fashion, Gibbs had no problem executing an eclectic range of 170 exclusive pieces across clothing, accessories, and shoes from 13 different streetwear brands. You can snatch your favorites from the collection on Nordstrom's website, or at several pop-up shops, which will be available July 11 through September 1 at select Nordstrom stores.
The pop-up locations will showcase the bold and edgy pieces, ranging in price from $42 to $1,295, from brands including Union, Awake NY, BornxRaised, Cactus Plant Flea Market, Camp High, Fear of God, Jordan Brand, Marni, Neighborhood x Converse, No Vacancy Inn, Our Legends, Reigning Champ and Rhude. The installations draw inspiration from Union’s Tokyo shop and visual representations of their streetwear designs, including motifs from Sheila Bridges’ iconic Harlem toile wallpaper.
“Union is a brand that stands for something,” said Lobban. “This collaboration is an authentic way to tell the story of what’s happening in the streetwear and contemporary designer space right now. Everyone’s talking about streetwear’s influence on men’s fashion, and Union is the ultimate authority on that. We’re really excited to introduce the world of Union to our Nordstrom customers.”
Nordstrom and Union celebrated the launch with a community block party at Hester Street Market on the Lower East Side of Manhattan, where guests enjoyed a Miss Lily’s pop-up Jerk Shack, exclusive T-shirt customizations and sounds by Stretch and Bobbito, and No Vacancy Inn. More than 300 customers made their way to the event to experience the launch first-hand and witness the excitement of this newfound partnership. It was truly a night to remember.
Micaiah Carter photographed models wearing each curated look, styled by Union co-founder Beth Gibbs, for the promotional campaign at the historic Roxie Theater in Los Angeles. Scattered across social media, Nordstrom.com, and a SoHo billboard, the double-take worthy visuals from this collection are promptly taking over.
“We’re bringing to Nordstrom an honest and earnest version of what Union is,” said Gibbs. “Streetwear has been an incubator for new ideas, and I take pride in Union being the store where we’ll go to the lengths of the earth to find the next new brand. Sam and I have built a democratic offering of our favorite brands from affordable T-shirts and sweatshirts, representing our streetwear roots, to directional high fashion and everything in between.”
You can find pop-up shops for this brand new collection at Nordstrom Men’s Store NYC, Nordstrom Downtown Seattle, Nordstrom at The Grove in Los Angeles and Nordstrom Pacific Centre in Vancouver, B.C. and for the first time at four new stores including: Nordstrom Michigan Avenue in Chicago, Nordstrom NorthPark Center in Dallas, Nordstrom Aventura Mall in Miami and Nordstrom Southcoast Plaza in Costa Mesa, Calif. If you can't make it to one of these locations, don't fret because the full collection will be available online starting today.
With such a large offering, this versatile collection truly has something for everyone interested in revamping their streetwear style. Take a look at our personal favorites below. What are you waiting for? Go!
This perfectly playful button-down is sure to catch some eyes on the street. With acute details and angular definition, this shirt sharply highlights the male form to provide a classic, clean-cut look.
Nothing screams streetwear like Jordan does. Throw on this hoodie after a quick sesh on the court for a warm, vintage-inspired outfit.
This graphic tee is giving us positive vibes and authentic personality. Feel confident and embrace your differences in this eye-catching number.
These lightly-beaten jeans serve the grungy and edgy look that owns the streets. With subtle tears and altered washes, these pants find the right blend of intentional friction and fresh style.
Stay warm while looking icy in this plaid shirt jacket. This versatile piece can be closed, left open, or worn around your waste, allowing for many different styling options and varied looks.