Gucci Celebrates the Opening of Gucci Wooster

Alexa Chung, A$AP Rocky, and Rihanna were just some of many stars in attendance to toast the Italian brand's first ever presence in SoHo, New York at 63 Wooster Street.
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Saturday nights can tend to be hit or miss, but this past week was most definitely a hit for Gucci. The Italian label just opened a new storefront in New York City's SoHo area at 63 Wooster Street, and naturally, celebrated the event with a bonkers, over-the-top party on Saturday, May 5, in a 155-year-old building at 63 Wooster. 

A bevy of celebrity guests like Rihanna, Salma Hayek, and Ezra Miller were all in attendance. During the fête, 3D screens in the space featured a preview of an original film about house music in New York in the late 1980s directed by Wu Tsang and Adam Csoka Keller, respectively. What better way to experience the eclectic and creative philosophy the House of Gucci has become known for? Guests also enjoyed DJ sets from Justin Strauss and Arca as well as a special performance by Brooklyn-based punk band, Surfbort. Clearly, the star power present at the event will set the tone of the store once open to the public on May 6.

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