Every Fashion Month, a designer's unofficial goal is to surprise an audience full of jaded fashionistas. In the past, we've witnessed rockets taking flight and trains pulling in on the runway, so of course, every show must constantly upping the ante when it comes to presenting a new collection. And speaking of upping the ante, that is precisely what Alessandro Michele did at Gucci Fall 2018. Last season, Michelle created a mythological land of whimsy on the runway inspired by Ancient Rome. This season, he opted for a clinical, operating room.
Below, our show notes on the collection.
The show was held at the Gucci Hub in Milan, which was transformed into a turquoise operating room complete with PVC on the walls and floors, and emergency exits. LED lighting came in the form of surgical examination lamps and from the ceiling, while the audience sat in typical hospital waiting room chairs. According to Gucci, "The concept reflects the work of a designer—the act of cutting, splicing and reconstructing materials and fabrics to create a new personality and identity with them."