Gucci to Stage Cruise Show in a Roman Cemetery in France

Per usual, people will be dying to get in.
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Following shows in bustling New York, London, Milan, and Florence, Gucci’s creative director, Alessandro Michele, sets his sights on somewhere less lively: a cemetery. Alyscamps, a Roman necropolis and UNESCO World Heritage Site, in Arles, France will host the brand’s Cruise 2019 show. Though not an obvious choice for a fashion show, Michele has shown his penchant for historical sites-cum-runways after staging Cruise 2017 in the cloisters of Westminster Abbey.

The millennia-old site can be found referenced in Dante’s Inferno, and Ariosto’s Orlando Furioso. In its lesser days, following pillages during the Renaissance, Paul Gauguin and Vincent van Gogh chose Alyscamps as their first site to begin their side-by-side paintings.


Alyscamps draws its name from the Latin Elisii Campi, which you may recognize in its French form as Champs-Élysées. Though Alyscamps has no tie to the famously fashionable Parisian street, the connection could not be more fitting.

Gucci will stage its Cruise 2019 show on May 30.

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