Fashion

Helmut Lang Taps Leigh Ledare for Its Latest Artist Series Installment

Proceeds from the line will benefit the ACLU.

Fashion may be showing no signs of hopping off the collaboration bandwagon, but one brand is doing things differently.

Helmut Lang has produced a new range of t-shirts, posters, and special objects marking the fourth installment of its collaborative Artist Series, where 15 percent of proceeds from each will go to the charity of the artist's choosing.

Its most recent release will feature the work of photographer Leigh Ledare, namely his 2008 series "Personal Commissions," for which he answered "Women Seeking Men" ads placed by women seeking companionship.  

"I commisioned (these women) to direct and photograph me however they desired—or however they assumed I desired them to desire me," Ledare stated in a press release. "These individuals were revealed nonetheless through the affects of their decor, their decisions in directing me, and their initial ads, which served as their own self-description into this economy of desire."

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Ledare's chosen charity—the American Civil Liberties Union (ACLU)—will receive 15 percent of proceeds from sales. The range features t-shirts, sweaters, and posters bearing Ledare's photographs and quotes from the series. Fashion for a cause? Yes, please. 

The collection is available to shop now at Helmut Lang

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