Kering, which owns Gucci, Saint Laurent, Balenciaga and other major brands, encourages us to unite against gender-based violence. Today the group of companies launched the 6th annual campaign "White Ribbon for Women," this time under the motto #ICouldHaveBeen. The focus is on raising awareness on the violence endured by girls and women. Alessandro Michele, Stella McCartney, Christopher Kane, Joseph Altuzarra and other designers are taking part in the action.
From the 20th to 25th of November on ICouldHaveBeen.org everyone will be able to feel what it's like have been subjected to violence. According to statistics, 1 in 3 girl becomes a victim of violence. And although no one can understand that they actually experience, the White Ribbon For Women movement makes you think about it. Take a look at the campaign images below.