Kanye West has yet another fashion line in the works, and this one seems to be angelically inspired. The Yeezy designer filed for a trademark of “Sunday Service”, the name of his renowned weekly gospel concerts where a choir sings celestial renditions of his music, under Mascotte Holdings Inc. According to the US Patent and Trademark Office’s public records, this trademark calls for “bottoms, dresses, footwear, headwear, jackets, loungewear, scarves, shirts, socks and tops.” That sounds like a full range of Yeezus to me.
West has already made a massive impression on the fashion world with his streetwear brand Yeezy, a staple in a hypebeast’s collection. He showed the line’s collaboration with Adidas during New York Fashion Week, and the signature shoes remain highly coveted among sneakerheads. Let’s not forget the countless iconic looks West designed for his wife Kim Kardashian, which several fast fashion companies have since recreated. His impact is unprecedented, and he clearly has no plans to hand over his power any time soon.
The musician and visionary began his Sunday Service performances earlier this year and garnered the group major publicity at Coachella Valley’s Music Festival with a spiritual performance on Easter Sunday. The entire Kardashian-Jenner family makes regular appearances at the exclusive event, and the occasional cameos of other A-listers like Katy Perry and Orlando Bloom never go unnoticed. The service is a family affair, as the rapper’s children repeatedly attend and North tends to steal the mic to sing a verse or two with her dad. Sunday Service is clearly of the utmost importance to Ye, and his trademark of the sentimental name seems like it could be a pivotal moment in his career as a fashion designer.