The Louis Vuitton Cruise 2020 collection landed in JFK, New York, the starting point was the theme of the trip, a night trip in the big city. The vision of Nicolas Ghesquière paraded in its maximum expression and presented a collection of past and future, a perfect combination between the historical codes of the house and innovative technologies. Here is all we have to remember about the exceptional show of the French house.
At the heart of the TWA Flight Center, located at John F. Kennedy International Airport, and created by architect Eero Saarinen in 1962, Louis Vuitton welcomed its guests to present a cruise collection that forms the very foundation of the house, whose story is built on the joy of discovery and summarizes the exaltation of the game and the returns during which you leave behind a little of yourself and at the same time bring so many things back home.
"I was fortunate enough to have landed at the TWA Flight Center in the late 1990s. It's something I can never forget. This place was forgotten for twenty years and now it has come back to life. It's like a sanctuary that has been revived and seeing it enchant again in a different iteration, as a hotel, it's a great pleasure. It is about the rediscovery of an unusual place that nevertheless is part of the American legacy, " said Nicolas Ghesquière.
New York as Inspiration
Voluminous dresses, leather jackets, and contrast strass, graphic lines...
Everything is inspired by the incredible architecture of New York and its imposing skyscrapers. The reliefs of the legendary buildings transformed into sophisticated patterns, ingenious embroideries, and dazzling brocades that describe the elegant outsiders; Acid colors recall the bright light that emerges from New York City from Downtown to Uptown, the Wall Street uniform indulges in poetic transgressions and shaded silhouettes stir the atmosphere of Gotham City. In this tailoring exchange, the most luxurious expression of Louis Vuitton takes advantage of all its resources of savoir-faire and delights with a mixture of emotions and stories in the most cinematic city in the world.
Louis Vuitton has not forgotten to honor the legendary skyline of the city. To get to New York from the airport, the view from the highway that connects the heart of the city is unmistakable. This iconic view was captured in these iconic jackets in peach, pink and blue.
To present its futuristic prototypes of iconic bags, Ghesquière used a new technology of flexible screens, the basis for reconsidering the digital canvas of the future and the connected accessories. A world premiere for Louis Vuitton, who is always looking for a fusion between savoir-faire and innovation.
The Eco-Responsible Spirit
La maison clearly shows its commitment to the planet, as plants used for staging the parade is primarily offered to several institutions and reused. The other part will be converted into compost.