Wynn Hamlyn is a name you should know. Based in Auckland, New Zealand, the contemporary womenswear label is the eponymous line of designer Wynn Hamlyn. The brand puts importance on sustainability and modern tailoring, celebrating the modern woman and her elegance. Wynn Hamlyn answers our questions about his inspirations and latest collection, which explores the tension between serious tailoring and colorful counterculture.
How did the creation of your label come about?
I studied Land Surveying at university and spent time working in the engineering and civil construction sector. I was making my own clothes in university and started following menswear collections, which quickly developed into an obsession with womenswear collections. Taking breaks from my job, I studied fashion for a short time and learned enough basics to formulate a plan about how I would start my label. I went back to work and worked on my collection after hours. I sold my first range to a store in Auckland during my lunch break from work.
What’s your favorite decade for fashion?
Right now—the 2000s
Does your native New Zealand influence your designs?
Living in NZ generates innovation as we are so remote from the hub of the global industry. As well as that our island mentality gives us a sense of practicality. This filters into the collections and makes the clothes so wearable.
How do you do your part for the environment as a designer?
As a brand, our sustainability efforts first and foremost begin with transparency. We believe that the first step towards sustainability should always be to be 100% transparent about where garments are made and what they are made from. Other sustainability efforts include being New Zealand-made. When we make our garments here, we can have meaningful relationships with our makers, and ensure that no one is being exploited or unfairly treated. By working as much as we can with local businesses, we really want to support, strengthen and re-invigorate our makers and their specialized skill sets.
You’ve started expanding the brand internationally, what can we expect from you in the coming year?
Sustainably growing into the northern hemisphere is our goal. We would love to see Wynn Hamlyn in the US and in Europe.
Describe your aesthetic in three words.
Refined, progressive and crafted.