This past week, L’Officiel USA traveled to the great state of Nevada to attend Project Las Vegas: UBM Fashion Group’s semi-annual fashion tradeshow which has exhibited menswear contemporary and designer collections all under one roof since 2013. However, this go-around was particularly special given the launch of N:OW—an incubator that not only highlights up-and-coming fashion labels but also educates retailers and industry personnel on the unique style and culture of each specific brand.
So why care? Well, as the streetwear industry continues to grow globally, initiatives like N:OW are imperative when it comes to creating an interactive and informative space where retailers and brands can come together. After all, everything that has to do with clothes, how we wear them, how we make and sell them ultimately impact our global consumer culture. It's thanks to events like these that we not only learn from the industry's past but can also plan for better practices in the future—and streetwear's just the beginning. We look forward to seeing what segment of the industry is spotlighted at the next tradeshow.