Bandcamp Senior Editor Marcus J. Moore, took to Twitter today to announce that he is writing Kendrick Lamar's cultural biography with Touchstone Books. Touchstone, an imprint under the publishing company Simon & Schuster, is behind so many biographies for musicians like Paul McCartney, Kesha, and Bruce Springsteen. While no date has been released yet, the book is titled, The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America.
While there are already several famous biographies out there about rappers (think Jay Z's Decoded or more recently, The Autobiography of Gucci Mane), Moore will highlight Lamar's cultural impact as a Grammy-winning rapper and activist. With his constant powerful performances with often controversial verses, it's a biography we need for a once-in-a-lifetime artist like Lamar. Moore specifically stated that the upcoming book will detail his “rise to rap superstardom.”
The To Pimp a Butterfly rapper may have been snubbed of the Grammys's Album of the Year, but having a book dedicated to him is one damn award, alright.