Music

Sara Diamond's New Music Video Will Give You Cozy '90s Vibes

Directed by Jean-Luc Oicle and Henry Acteson, the visual accompaniment to "Baby" makes expert use of the film photography trend.
Reading time 4 minutes
Photo by Jean-Luc Oicle

Today, Sara Diamond has blessed both our ears and our eyes dropping a new music video for her single, “Baby.” The gentle, sad girl fall-esque tune paired with the shot-on-film visuals will give you cozy ‘90s vibes that are perfect for heading into winter. Diamond’s use of film fits right into an ongoing trend that has taken Instagram photography and music videos alike, so it’s sure to be a hit in a moment that’s using nostalgia to create something altogether new.

The Canadian sweetheart began singing on her mother’s children’s record label at the age of five, and has since embarked on her own musical path. Her debut EP, Foreword, which was released in 2018, has been streamed over 3 million times worldwide.

In honor of the “Baby” video release, Diamond talked to L’Officiel USA about daydreaming, making new music, and performing at Osheaga. Watch the video here, and see the interview below.

You had quite an interesting start in music. Can you tell me a little bit about your path to where you are now?

It’s been bumpy, but something has always pulled me back to music. It’s almost a compass. Writing has been a form of therapy, allowing me to process some of my thoughts and emotions. Since starting up again at 20, I’ve been working with friends and doing my best to have a clearly defined goal and purpose. 

 

How did the "Baby" music video come to be? What were the best and worst parts about making it?

The idea came to me while listening to the song. I worked with two Montreal directors, Jean-Luc Oicle and Henry Acteson, to bring it to life. The best part was using film! It’s kind of their thing, and I realized when watching it back that it was such a good call. The worst part was the heat! Hair and makeup were only there for half the day, so I had to do my best to blot the sweat without rubbing my face off. 

 

What is your creative process? has it changed since you first got started?

My creative process has basically always been the same, a stream of consciousness style of writing. I like working alone and with people; I’m pretty easy going. 

 

Tell me about performing at Osheaga.

Osheaga was amazing. I was a backup for the weekend, meaning I wasn’t on the bill but in the case that someone canceled, I would play. I found out on the first day that someone wasn’t going to show up, so I got the slot. A lot of people showed up, and more came during the performance, which was really cool. I’m happy it happened, and I hope to be on the bill next year! 

 

What are your hobbies outside of making music?

Daydreaming.

 

Where do you get your inspiration from?

Past relationships, random thoughts, and different artists and creatives.

 

Who are some of your favorite artists? If you could collaborate with anyone, who would it be?

Daniel Caesar for sure. I love his writing style and voice. H.E.R. is so talented, and I also like Aminé, Léon, and Maggie Rogers

 

What are you most excited for in the future?

I’m excited to get back with my team after a brief hiatus and hit the ground running with new music

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