Just a little more fly
But hovering over marijuana is not an exact science for the consumer, which Beboe sees as an advantage: "It's all about trust," says Campbell. "Before, you could buy space cakes, or someone handed you a cookie saying it contained twelve doses. We did not know how much we were exposed to, especially with edibles. " He insists that consistency is as important to cannabis as any other product or service. "If we try something once and it goes well, we want to reproduce the same experience each time."
Kwan details the process: "Each batch is checked in the laboratory. The batches that are produced are bulky. Each lot is numbered and tested to ensure that they all contain the same amount of active ingredients." For Beboe, this amount is 5 mg of THC (the psychoactive substance) and 3 mg of CBD (the compound of the cannabis that is credited with medicinal benefits such as pain relief). These are relatively low dosages compared to most growers or more gonzo smokers. Beboe's men target a different type of consumer. "Before, the goal was: how much can I hover for $ 20? But now, I have more time for that. I have a job, children, a family. Our customers are adults. Some slats on a vape, or a small pellet in the mouth, it just makes the day a little warmer, a little more fly."
Campbell, married to actress Lake Bell, with whom he has two young children, prefers pastilles. "I take one in the afternoon, after answering all my emails, and then I spend the rest of the day drawing in my studio. It's my 'mother's little helper'," he says, referring to the Rolling Stones song of the same name about housewives consuming tranquilizers. "With one, we are always able to write an e-mail to his ex," said Kwan smiling. After leading Dolce & Gabbana from Milan for seven years, he is familiar with this European moderation. While Campbell, as an artist, is delighted to describe the creative process as "a link between conscious and unconscious parts of the brain" that cannabis "helps to connect," his partner takes a different approach. "I'm cerebral," says Kwan, who paid for his studies at the University of Berkeley on his hydroponic farm, where he grew marijuana for medical use, legal in California since 1996. "I like farming. I like the mystique that goes with it. We go to farms, we walk in the fields. "" Everything for the sake of the plant," says Campbell. "Our sweets are made from hashish and water. The plants grow in the sun, with organic compost is the only fertilizer. The only element that stands between the plant and the consumer is ice water. Cold-pressed juice is extracted, which keeps all the subtlety of the plant intact. It's like the difference between sea salt and table salt, " Kwan concludes.
They showed me the latest innovation of Beboe: a gift box containing five minivapoteuses gold, 7.5 cm each, sold for $100. Campbell admires the elegant object in his hand, which reflects the Californian sun, and comments: "It's like ... what do you call these little bottles of alcohol in France?" "Cute ones," says Kwan with a smile, and for a short and intoxicating moment, Paris never seemed so close to LA.