Photograph by: Scott Schuman
Whoever thought that the simple pop-up was the final frontier of shopping obviously hadn't met retail maverick, Andrea Brugnoni.
Inspired by the internationally renowned seaside town of Porto Cervo, Brugnoni has launched a new brand of pop-up aimed at re-injecting the 'experience' into retail. The Supermarket, as it will be called, is a series of white cubes set on four stories—spaces that will essentially act as a blank canvas for uniquely curated trunk shows.
"I always saw [this] as an experience that was truly international whilst also being specific to Porto Cervo. I want to bring craftspeople from all over the world here,” explains Brugnoni. Each cube will be specifically curated for a luxury small-scale artisan whose limited edition pieces celebrate both their foreign origins and the Mediterranean landscape of Sardinia. As The Supermarket's geographical theme changes, so too the guest retailers.
From July 14–28, The Supermarket will make its debut by featuring the goods of L.A. creatives. Visitors to this pop-up will thus have exclusive access to the richly detailed and hand-embroidered knits of The Elder Statesman, while Nick Fouquet (1 of the 30 last remaining milliners in the U.S.) will be selling his classic beaver felt pieces and a capsule collection of straw hats and accessories. For those looking for more seasonally versatile wear, No.One.'s limited edition sneakers were specifically designed for the pop-up and are handmade using only the world's finest leathers and minimal branding.
The result? SoCal luxury meets Sardinian Aristocracy — or "Coastal Neon Cool," as the artisans call it.
Ahead, check out some of the pieces on sale.
The Supermarket pop-up shops are now open and can be found at the Promenade du Port in Porto Cervo.