With the growing trend of alternative rituals, do you think they are the future of beauty?
Definitely. I also think that they're the past of beauty. So many of these things are rooted in history. We live in such a fast-paced, frankly can be exciting, but also can be a frantic world, that I think we're going back to practices that have been around forever, re-discovering them, and applying them to our lives in a modern way that makes sense.
Yeah, I agree.
It's just a constant discovery process. I feel like everyone should have access to these practices. I mean a lot of people have this perception that wellness is expensive and elitist and people don't have the money or the funds. That can definitely be true, in a situation where you don't have the funds to buy a $400 facial once a month, yes that's totally true. But everybody has the ability to sit down and practice meditation for two minutes a day. For me, that argument is always a little bit unsound, because that's taking like one end of the spectrum, and saying that's what wellness is, and wellness is so much more than that. It's really about choosing what you do with care, intention, and thoughtfulness. That's why we have so many things in the book that address, "What are you drinking your herbs out of?" "What are you saying to yourself?" "What animals do you live with?" "How do you treat your friends and family?" All of those things are acts of wellness, and those add up to be and create your most beautiful life.
With this very holistic approach of wellness, you’ve channeled it into the design of the store. What's the relationship between interior design and wellness?
Where you live and how you live is massively important, it's so huge. I'm a hardcore Libra and Virgo too [laughs]. Clutter is the real thing — clutter of the body, clutter of the mind, clutter of the physical space, all of that are relevant. So, living in a space that feels good, clean, and allows you to feel your best is so important as a practice of wellness.
CAP Beauty Store + Spa is located at 238 W 10th St, New York and in Fred Segal, 8500 Sunset Boulevard, Los Angeles.