2029 will mark the 300 years of Ruinart, and artists have already been commissioned to concoct a project, with a focus on sustainable development and artificial intelligence. The project's name? 'Retour aux sources.'

Thirty feet underground, you might find yourself in one of these&nbsp;cray&egrave;res, or chalk pits, listed as a UNESCO heritage site. This is&nbsp;where Ruinart keeps its wines, inviting viewers to a magical show. In the&nbsp;darkness, there is first a gigantic, all-steel root, which is 7 meters&nbsp;high. And then on the walls, rays of light are accompanied by&nbsp;sounds escaping from a dozen hanging bubbles. It looks like the&nbsp;reflections of the sun at the bottom of the ocean. And it&rsquo;s not just&nbsp;an impression: it once was an ocean...and this layer of chalk surrounding it was its bottom.&nbsp;That&rsquo;s the meaning behind Retour aux&nbsp;sources, the name of the immersive installation created by the artist&nbsp;duo Mouawad Laurier. It&rsquo;s a little glimpse of how the oldest <a href="https://www.lofficielusa.com/travel-living/paul-de-lanouvelle-champagne-2019">champagne</a> house is about to celebrate its 300th anniversary. Although&nbsp;not until 2029, Ruinart is starting ten years in advance,&nbsp;presenting each year to visitors a new&mdash;artistic, technological or&nbsp;architectural&mdash;piece, which will be installed in vineyards or cellars,&nbsp;emphasizing the commitments of the house in terms of sustainable&nbsp;development and innovation.

We wanted to put the human being back in their place: tell them that, despite their apparent domination, they are temporally and physically small.

These <a href="https://www.lofficielusa.com/categories/art">artists</a> have been given a carte blanche because they have&nbsp;experience in the subject, integrating advanced technologies into&nbsp;their creations, such as artificial intelligence, innovative sound and&nbsp;light devices: Maya Mouawad manipulates LEDs like no other, and&nbsp;Cyril Laurier, a sound specialist&nbsp;thanks to his studies at Ircam, is&nbsp;an expert in the emotional analysis of music. The ultimate point in&nbsp;projects? &ldquo;The strong relationship with nature, which we find in each of their pieces,&rdquo; adds Fr&eacute;d&eacute;ric Dufour, president of Ruinart. Still, the&nbsp;constraints were heavy: it is difficult to deploy a work of this size&nbsp;and in these fragile depths. &ldquo;Humid and underground temperature&nbsp;conditions are ideal for our wines but less so for this technology,&rdquo;&nbsp;he admits. The result: it took two years to develop!&nbsp;

And it&rsquo;s an artistic and technological feat! Equipped with artificial&nbsp;intelligence, the root can observe in real-time the elements that take&nbsp;part in the making of champagne: the cycle of the seasons, climate&nbsp;and temperature changes...it feeds on them and reinterprets them,&nbsp;delivering this evolutionary choreography. And through it, its vision&nbsp;of the vineyard and production. As innovation does not go without&nbsp;relying on ancestral savoir-faire, craftsmen from Murano were asked&nbsp;to design these fine glass bubbles, equipped with LEDs, capable of&nbsp;reproducing underground, the effects of light. What message did&nbsp;the artists want to convey through the work? &ldquo;We wanted to put&nbsp;the human being back in their place: tell them that, despite their&nbsp;apparent domination, they are temporally and physically small,&rdquo; they&nbsp;confide. And from Ruinart: &ldquo;We wanted to symbolize our roots in the&nbsp;Champagne region and our strong bond with <a href="https://www.lofficielusa.com/fashion-week/christopher-kane-ecosexual-spring-2020">nature</a>, while making&nbsp;visitors aware of the challenges of climate change.&rdquo; It&rsquo;s beautifully artistic and highly technological and yet also instructive...

Ruinart, the Oldest Established Champagne House, Creates A Conscious Wonderland

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