Reds can range from near-blindingly bright, to almost black, so it's important to know how dark you want to go. This tends to come down to either the clothes or eye makeup you wear. Opt for a brighter lip if you tend to wear dark eye makeup—the two balance each other out. Do the same if you wear light colors, as it won't clash against your clothing. If you do want to do a dark lip, make sure you're okay with it washing you out; the darker you go, the more it will detract attention from the rest of your face and your outfit. It may not be cool for family dinner, but for drinks with the friends it's a way to put a little edge in your makeup. Cult-favorite brand Lime Crime's Matte Velvetine in "Wicked" is a blood red matte for those who don't want to commit to going deep, but still want to look a little vampiric.
Purchase Lime Crime's Matte Velvetine Lipstick in "Wicked" here.