Fashion Week

Loewe Reinvents Nostalgia for Spring 2020

Fitting well alongside a nature theme that's run from New York to Paris, Jonathan Anderson modernized the concept of classic femininity.
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Taking place inside the Maison de l'UNESCO in Paris, Loewe's Spring 2020 show exuded elements of modern femininity and luxury. Between readable subtleties and structure-play, creative director Jonathan Anderson painted a poetic collection, taking a masterful approach down to the smallest detail. On a cream carpet with surrounding potted grass and amethyst geodes, motifs from far in the past mesmerized the audience in a wardrobe that truly kicks off the next decade.

The collection presents a nuanced vision of elegance, as it takes elements from historical versions of high-society femininity. Nostalgia has been a popular trend this decade as designers have taken inspiration from recent decades like the swinging sixties, the '80s, and the turn of the millennium, and this collection is following that theme but going back even further—Anderson took inspiration from the 16th and 17th centuries. 

One structural, avant-garde skirt stood out in particular, creating a more liberating version of crinolines, which were popular in the 19th century. The structure of the skirt is mimicked in the peplums that show up on other looks. The ruffles and flair on the pants in the collection display a continuation of exploring ways to give tailoring more feminine elements, following an interest in reinvention within this field that's also been visible at shows like Saint Laurent and Boss.

By going back even further than the general industry trend has been, Anderson creates an artistic vision that feels altogether new. Watch the full show here.



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