The shoot, which feature models Alice Dellal, Soo Joo Park, Nozomi Iijima, and Alma Jodorowsky, uses classic French luxury to promote its latest Code Coco watches.

It seems everyone checks the time on their phones these days, but Chanel has a compelling (and chic) reason to go for a classic watch. In a new campaign for Code Coco, the iconic French brand heads to the Ritz Paris to follow&nbsp;the timepiece around the wrists of elite models.

The video heads around the hotel where Coco Chanel&nbsp;slept to offer a peek into the days of Alice Dellal, <a href="https://www.youtube.com/watch?v=Pfn7ILkabpM">Soo Joo Park</a>, Nozomi Iijima, and Alma Jodorowsky as they enjoy Parisian luxury. Just like the iconic designer, the models seem right at home in the hotel: Dellal enjoys a lazy breakfast in the courtyard, Park relaxes in an enormous swimming pool all to herself, and Jodorowsky decides the front desk is a perfect spot to read some F. Scott Fitzgerald. Metronomy&#39;s &quot;The Look&quot; plays in the background, a reminder that Chanel&#39;s aesthetic aims to transcend time.

<a href="https://www.chanel.com/us/watches/code-coco/c/4x2x8/" target="_blank">Code Coco</a>, a watch line which launched last year, takes inspiration from Chanel&#39;s&nbsp;most iconic handbag creation, the 2.55. Its black, quilted design brings modern minimalism to a classic aesthetic, and it feels right at home in a campaign which infiltrates&nbsp;black-and-white video&nbsp;of the historic Ritz Paris&nbsp;with the brand&#39;s youthful current favorites and an indie soundtrack.

Chanel&#39;s next ready-to-wear collection will show early next month, so this campaign feels like a reminder of two things: time is ticking, and Paris Fashion Week attendees should get excited for the promise of French chic amidst&nbsp;the craziness of attending shows. Take this as inspiration to take a slower morning, whether you&#39;re sipping a caf&eacute; au lait in France&#39;s most iconic hotel or simply enjoying a little self-care.

Chanel Keeps Time at the Ritz Paris for Its Latest Campaign

L'OFFICIEL USA May 2024 - Natalie Portman Cover

L'OFFICIEL HOMMES USA April 2024 - Jake Gyllenhaal Cover

L'OFFICIEL HOMMES USA April 2024 - Zayn Malik Cover

L'OFFICIEL USA March 2024 - Dakota Johnson Cover

L'OFFICIEL USA December/January 2024 - Vanessa Kirby Cover

L'OFFICIEL USA November 2023 - Sofia Richie Grainge Cover

L'OFFICIEL HOMMES USA Fall 2023 - Nicholas Galitzine

L'OFFICIEL USA Fall 2023 - Jay Chou Cover

L'OFFICIEL USA Fall 2023 - Emma Corrin Cover

L'OFFICIEL USA Summer 2023 - Eiza González Cover

Chanel Keeps Time at the Ritz Paris for Its Latest Campaign

Tags

Related Articles

Fashion

Chanel's Next Métiers d'Art Show Will Be at the Met

Beauty

Chanel Will Be Releasing A Makeup Line 'For Men'

Fashion

Kaia Gerber Stuns in Her First Chanel Campaign

Recommended posts for you

Pop culture

Celebrities to See on Broadway Right Now

Fashion

11 Destination Fashion Shows in 2024

Fashion

Gigi Hadid's Best Bikini Moments Over the Years

Pop culture

Young Photos of Adam Brody

Fashion

See All the Celebrities at Louis Vuitton's Pre-Fall 2024 Show

Pop culture

Why The Internet is Obsessed With Nico Hiraga

Pop culture

Suri Cruise Celebrates Her 18th Birthday

Music

Everything to Know About Taylor Swift's New Album 'The Tortured Poets Department'