This idea is reimagined in the collection through bomber jackets with sunglasses pockets, a varsity jacket (that could work as a dress shirt), and cut-up images of Guggenheim museum on hoodies and t-shirts. And for his ready-to-wear debut, the brand chose Canadian R&B duo Majid Jordan as the face of the collection with Barneys.
The Dutch designer talked to us about his love for Majid Jordan and an upcoming collaboration with adidas Originals designer, Daniëlle Cathari:
What was the transition like from designing footwear to designing clothes?
It was very difficult. We’ve been designing footwear for nine years. With footwear, we have four factories that can make any shoes we want, but with clothing it’s so limited because each factory specializes in outerwear, another specializes in jerseys and t-shirts. But I had the right people helping me on this. For example, Daniellë Cathari is helping me with a future collection. We brought together a team that could execute this in the right way.
With Cathari in the picture, do you think you will potentially design a womenswear collection?
At the end of the day, I love the aesthetic and the look of women in general, and how they dress, I think that they’re so elegant. But I do feel that we live in a market right now, especially in the fashion industry, where it’s very unisex. When I brought back some pieces home, all of a sudden my fiancée was wearing my jacket [laughs]. And I really feel that it’s the future of fashion. Daniellë has a very unisex style as well, and I think that’s what I want to focus on. So, I’m not specifically planning for a womenswear collection, but maybe in the future. For now, I want to make pieces that are more universal.
Streetwear certainly has the most versatile style in the industry.
Streetwear became so important and I think that we started with footwear at the right time, and we’re happy to translate that aesthetic within ready-to-wear.
Why did you choose Majid Jordan as the face of the launch?
I’ve been into their music from the early days, since they brought out the tape titled afterhours. They have a song called “Hold Tight,” and I remember listening to that song and being completely into their music — I’ve been such a huge fan of them since. When the campaign came out, we need a face for the collection. We’re a smaller company so we don’t have like “Kendall Jenner” money. We need to find artists and people that inspire me, and Majid Jordan’s music inspires me. It felt so natural to see them in our clothing, especially since they’ve also been wearing our shoes for a while. We reached out to their team and said, “listen guys, we have a campaign planned, we have a collection with Barneys coming out.” The way they make music is like bridging between electronic and R&B, which is very similar to what we do, bridging high-end fashion and streetwear. They bring people together with music, while we bring people together with the products that we make and the vision that we have.
The collection is available exclusively in stores at Barneys New York, Los Angeles, and on Barneys.com. See the campaign images with Majid Jordan shot by Steven Taylor, below: