Dua Lipa X Jaguar Is a Collab That Transcends Industrial Borders

This unlikely partnership has been put together in honor of the latest Jag SUV.
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Dua Lipa x Jaguar is a collaboration that takes place on both the technological and the musical level, with the British-Kosovar queen of pop giving an exclusive performance of a new song at the I-PACE SUV launch. 

“I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It's a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together. All will be revealed on September  3 in Amsterdam. I'm so excited that my first car is going to be the I-PACE and to be blasting for the new electric generation,” the singer explained.

This I-PACE launch is the first in a series entitled “The Pace Season One,” where Jaguar features the best and the greatest of the popular ‘–Pace’ SUV models (i.e. E-PACE, F-PACE and I-PACE) across Europe. As the most streamed artist in the world, Dua Lipa seems like an appropriate choice for the occasion.

Dua Lipa and Jaguar's "The Pace"

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