Politics & Culture

Chopard Pledges to Ethically Mine for Gold

The iconic jewelry brand is making some very big changes come July 2018.
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Chopard has announced they will use only be using ethically extracted gold in the production of watches and jewelry during The World Watch and Jewellery Show in Basel.

They are calling it "ethical gold," which means they will only use gold obtained from known sources, and that is mined by workers who adhere to high ecological and social standards.

Come July 2018, Chopard will only use gold obtained from small mines that participate in the Swiss Better Gold Association, Fairmined and Fairtrade (where gold is mined by hand), and suppliers that have the RJC Chain of Custody gold certificate.

Chopard currently works with several mines in Latin America (in Peru and Colombia). Their choice to begin ethically mining for gold might appear small, but its impact is sure to be huge. Here's hoping other jewelry companies can do the same. 

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