The scene at H&M's launch for its Studio AW19 collection was inspiring, to say the least. The brand has made major moves into the "see now, buy now" world in recent seasons through its new initiative, which launches creatively curated lines each spring and fall, and its sixth edition, which takes inspiration from the idea of a magical woman in a modern city who wants timeless yet spiritual style, may be the most exciting yet. To celebrate the new release, creative advisor Ann-Sofie Johansson and the team invited a group of fashion insiders and celebrity guests into H&M's West Village studio townhome for an evening of champagne, conversation, and celebrating several talented young creatives. The evening was intimate yet lively and showed the multi-hyphenate, inclusive new directions the fashion and art worlds are heading.
The launch had a muse theme celebrating several female and non-binary figures in the artistic sphere, each of whom exhibited their talents as guests moved between the townhome's rooms. Visual artist and model Carlotta Kohl, who has previously contributed work to the Paris and Singapore editions of L'Officiel among other publications, hosted a table where guests could create stamped works on colorful backgrounds. Hannah Bronfman kept the energy going with her DJ set, alternating with music artist Zsela, who brought the bubbly crowd to silence with her powerful voice. Precious Lee, who has been leaving an indelible mark on the modeling world, offered styling sessions alongside Johansson, helping to highlight the event's personalized feel that stands out from a regular show or presentation.
"There are some really good hosts, or muses, that really reflect the collection," Johansson said of how the launch's unique style enhances her vision. "Powerful women. And it shows how many different ways a woman can be and look today."
But perhaps the most exciting proof of the brand (and fashion)'s promising future was the mix of VIP guests who came out to celebrate. The elite crowd included Indya Moore, Barbie Ferreira, Stella Maxwell, Joan Smalls, and Rowan Blanchard, who have each become style icons in their own right and show the diverse creativity that is continuing to make its mark on the fashion and entertainment spheres. Through their infectious energies, influential tastes, and desire to make the industries they work in more welcoming and representative, the famous attendees are truly shaping today's culture and provided the spark necessary to light up their self-styled looks from the collection. L'Officiel USA had the chance to catch up with Moore and Ferreira, getting their perspectives on intersectionality, style, and what they're most looking forward to this fashion week.
What's your favorite part of fashion week?
Seeing queer and trans people come out. Seeing people who look like me participating, and seeing fashion designers get really creative and excited to include people intersectionally, and keep all people in mind when they're designing. I love to see that, and I'm always excited to see that during fashion week.
What do you want to see happen in fashion moving forward?
I want people to be more conscious about including trans people. I want fashion brands to be more conscious around including people of all sizes, especially high fashion brands. I just want to see people who are marginalized included in more things. I think that will bring fashion forward, when fashion represents the reality of how intersectional we are as a human race.
Obviously, Euphoria's gotten huge over the summer. How have things changed for you since landing your role?
I mean, everything has changed. I have a whole new job that I love, and I moved to LA, I am an actor now, so that's what I do instead of modeling, which is amazing. Of course I do some modeling, but that's not my main focus. So it's definitely very different, and I love it.
What are your favorite things to do in LA?
I'm always at the Korean spa. I go to the farmer's market; I like to get these dips. I like to go on hikes and spend time in nature while laying down on a blanket, which is very different from what I did in New York. It's an LA thing. I'm lying, I don't go on hikes, but I love to go where there are flowers. We'll drive there and then we'll get outside, but we won't hike.
There's been a lot of talk about the makeup on the show. What's been your favorite beauty look so far?
The finale look. I love an inner corner color; I mean I'm wearing it right now. I do that a lot. A lot of the looks that we did were really inspired by our ideas and [makeup artists] Donni and Kirsten's ideas. So, I love an inner color, and I love the shape of the eyeliner, so I told them "I want a shape that's, like, just a slit", you know, like a really sickening thing, and they put the little gems on, Euphoria style.
Many people recently reported on your predictions that Kat will be queer. How do you hope the show will deal with this if it happens?
Someone asked me, "Do you wish Kat was queer?" And I was like "Yeah, sure." I think everyone's queer, but no, I was thinking, "Wow, what a headline." That's a strong, bold statement. I don't know about Kat's sexuality. She's just now starting to explore it, and it doesn't happen overnight, so I see similarities in what she does and what I did, and like how that is and how she navigates it. I mean, I hope. I'm never going to say no to that.
What do you hope the audience members are taking away from watching your work on Euphoria?
I hope people realize that teenagers and young people are not simply good or bad; they're just complex and a product of their environment. People have conversations all the time about being the product of an environment, through elements like trauma and societal expectations, so it's interesting to think about.
What are you most looking forward to as you continue your work both on the show and in the entertainment world in general?
I'm excited to act, and just start anew and explore something that I've loved for so long. I really didn't think of it as a possibility for me, but it's what I do now. I'm just thriving, and I'm excited to work. There's such a satisfaction to work on something for so long and having it come out.