The final installment of L'OFFICIEL's global shopping survey showed that nothing brings the heat quite like white-hot ice. 

While many new fashion trends like <a href="https://www.lofficielusa.com/fashion/what-is-cottage-core">Cottagecore</a> or <a href="https://www.lofficielusa.com/fashion/what-is-academia-aesthetic-fashion">Dark Academia</a> style emerged this year in response to the events of the world around us other fashion directions remained consistent with history. In addition to <a href="https://www.lofficielusa.com/shopping/womens-shopping-trends-handbags-instagram-celine">classic-shaped handbags</a> and <a href="https://www.lofficielusa.com/shopping/mens-shopping-accessory-trends-beanies-winter-fendi-louis-vuitton">cool-approved headwear</a>, women right now are desiring diamonds&nbsp;more than anything else&mdash;at least according to L&#39;OFFICIEL&#39;s&nbsp;Fall/Winter 2020 <a href="https://www.lofficielusa.com/categories/shopping">shopping survey</a>, which&nbsp;polled readers across the globe on Instagram. And it&#39;s for good reason. There is an <a href="https://economictimes.indiatimes.com/markets/commodities/news/diamond-shines-as-global-markets-melt/articleshow/74722838.cms?from=mdr">economical correlation</a>&nbsp;between diamond prices and the strength of the global economy. While we may not know how that market-based relationship&nbsp;truly&nbsp;affects the desires of individual shoppers, there of course is the escapist fantasy of needing extra sparkle in a time of darkness.&nbsp;&nbsp;

da-beers-chopard-jewelry-marilyn-monroe-shopping-1.jpg

As such,&nbsp;L&#39;OFFICIEL&#39;s&nbsp;survey reflected that 70 percent of women prefer diamonds over other gemstones. In that subsection, many shoppers had the holidays in mind when they selected Chopard&#39;s emerald green danglers, which are outlined in a beautiful diamond oval at their crest. For the rest of the new year&#39;s special occasions, a majority of others preferred their ice on full display as rendered beautifully in this Da Beers dewdrop necklace.&nbsp;

da-beers-chopard-jewelry-marilyn-monroe-shopping-3.jpg

da-beers-chopard-jewelry-marilyn-monroe-shopping-kylie-jenner.jpg

Of course, diamonds have long been a girl&#39;s best friend. And like Marilyn Monroe&#39;s famous act&mdash;which has been revisited by everyone from Nicole Kidman in <a href="https://www.youtube.com/watch?v=nYzMTkc2nEE">The Moulin Rouge</a> to Kylie Jenne&mdash;the desire continues on and on.&nbsp;

Diamonds are Forever a Girl's Best Friend

Tags

Recommended posts for you

Beauty

What is Skin Cycling?

Beauty

From French Twists to Claw Clips, Here's How Fashion Girls are Bringing Back Y2K Updos

Film & TV

Charlize Theron's Best Movie Transformations

Beauty

A Brief History Of Guyliner

Film & TV

9 Stars You Forgot Started on Broadway

Beauty

Breaking Down Gemstone Beauty Rollers and How to Use Them

Pop culture

Decoding the Soft Boy Aesthetic

Pop culture

How Andy Warhol Influenced The Fashion Industry