L'Officiel Art

The Immersive Art Experience: Are Attractions Considered Art?

From Yayoi Kusama’s Tate Modern shows to the recently opened Superblue in Miami, overwhelmingly sensory experiences have swept social media by storm. But what is the distinction between art and attraction?

”Flowers and People, Cannot be Controlled but Live Together–Transcending Boundaries, A Whole Year per Hour,” 2017, by teamLab. Installation view of Every Wall is a Door, Superblue Miami, 2021. © teamLab. Courtesy of Pace Gallery.

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